Neolane and IBM to Host Event for Financial Services and Insurance Industry Marketers on Creating Exceptional Customer Experiences

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According to a recent report by Forrester Research, “financial services firms haven’t been blind to their customers’ adoption of social tools… but it’s clear that the industry hasn’t fully embraced social technologies either.¹” Findings demonstrate the importance of creating a foundation for the adoption of modern cross-channel strategies in order to more effectively communicate with customers and better target their needs no matter how they interact with a brand – via email, web, direct mail, social media or call center. Financial services and insurance industry marketers have long known that customer data is the lifeblood of their operations; however, they have struggled to effectively and efficiently leverage available new channel data that can help drive exceptional customer experiences. During this breakfast, marketers will learn how to capitalize on valuable customer intelligence, drive marketing performance and overcome organizational and technological constraints.

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For more information about this breakfast or to register, please visit: http://bit.ly/cZcyuI.