Merkle Hires Carlton Doty as Vice President for Insurance Marketing Practice

COLUMBIA, Md.--(BUSINESS WIRE)-- Merkle (www.merkleinc.com), the nation’s largest and fastest growing independent customer relationship marketing agency, announced the hiring of Carlton (Carl) Doty as a vice president, enterprise strategy. In this newly created position, Doty will focus on developing and deploying strategic marketing programs for Merkle’s health insurance clients and further establishing the company’s presence and reputation as a thought leader in the sector.

Doty is a nationally recognized expert who brings nearly 15 years of experience in health insurance and marketing to Merkle. With a specialty in customer relationship management, emerging markets and digital channels in the health industry, Doty has been widely quoted in business and industry media and publications, including MarketWatch, Managed Care Magazine, Healthcare Finance News and NPR. He has also presented at industry events such as America's Health Insurance Plans (AHIP) Institute and the World Health Care Congress.

Prior to Merkle, Doty was vice president and research director for Forrester Research’s Customer Intelligence practice, which he helped launch in 2009. During his tenure with Forrester, he authored numerous research papers on health insurance marketing strategy, eBusiness best practices, customer intelligence and marketing accountability. Prior to his four years at Forrester, Doty spent nearly a decade as an IT and eBusiness practitioner with Tufts Health Plan. During that time, he also served as the chair of the Massachusetts Health Data Consortium's Internet Professionals Forum and was a member of the Massachusetts Innovation & Technology Exchange (MITX).

Doty is already making his presence at Merkle known, as he recently co-authored Merkle’s newest white paper, “Healthcare Reform’s Fundamental Impact on Insurance Marketing.” The paper covers the challenges health insurance marketers are facing as a result of healthcare reform and presents a pragmatic approach for health insurers to more effectively allocate marketing spend, optimize the customer experience, and create profitable and loyal customer relationships. It is available online at the Merkle website at www.merkleinc.com/healthcarereform.

Merkle Vice President and General Manager for Insurance and Wealth Management, John Lee, said, “We are excited to be adding such an established thought leader to the Merkle team. Carl is a well-known marketing professional who has actively followed and participated in the health insurance sector for well over a decade. His background and deep knowledge of the sector will benefit Merkle and our clients, who require highly specialized expertise to optimize their integrated customer relationship marketing programs.”

Doty said, “Joining Merkle is an ideal continuation of my work at Forrester Research, blending my experience in the healthcare sector with my knowledge of the customer intelligence space. The health insurance industry is experiencing unprecedented change, and I am looking forward to helping Merkle’s clients transform their businesses to ensure future success.”

About Merkle

Merkle is the nation’s largest and fastest growing independent customer relationship marketing agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle and Hagerstown, Md. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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Source: Merkle