MIRRO: A Fresh Approach to the Eyecare Industry Launches New Website

Minneapolis, MN (PRWEB) June 15, 2011

MIRRO, a consulting firm that provides training, human resource, and marketing support to Optometry, Ophthalmology, and independent Opticianry practices has recently launched a new website at http://www.mirroinc.com. This enhanced web presence allows eyecare professionals to assess their practice’s needs with a free office assessment and provides insight into how MIRRO will use their extensive knowledge to help train staff, organize operations, and develop brands.

MIRRO offers training to eyecare professionals on a variety of topics that range from sales, to insurance billing, to ABO certification. The human resources consulting will provide practices with resources in interviewing techniques and hiring, organizing and documenting office operations, lowering turnover rates, and employee policy handbooks. MIRRO will also help eyecare practices focus their marketing efforts through branding, social media campaigns and developing comprehensive marketing plans.

Mike Rolih, founder and president of MIRRO, explains, “As the eyecare industry continues to advance through technology and customer expectations, it’s vital for eyecare professionals and their staffs to continue to keep pace with these demands. MIRRO’s mission is to provide eyecare practices with the necessary training and human resource support that allows them to stay ahead of these demands in order to exceed customer expectations.”

Mike Rolih, president of MIRRO, is a nationally certified American Board of Opticianry (ABO) optician and speaker, and was previously the Director of Training at Spex Chicago, a Top 50 optical retailer in the U.S. Rolih has collaborated with Essilor of America, a leading lens manufacturer, in developing training programs that are utilized across the United States and Canada. Rolih has also worked with Mayo Clinic, a leading medical research institution, on developing web-based learning content for physicians and staff on proper research protocols.

“MIRRO’s approach to servicing the customer is significantly different than our competitors because we do not believe in a ‘one size fits all’ system. All of MIRRO’s services are 100% customized with customer input from start to finish,” says Rolih. “This versatility allows us to utilize the strengths of each practice when developing training, assisting with operations, or re-branding an organization. MIRRO’s focused approach produces the best results for each practice.”

For more information about MIRRO, please visit the website at http://www.mirroinc.com.To schedule an interview, please call Amber Rolih at (651) 503-0525 or at amber(at)mirroinc(dot)com.

###

Read the full story at http://www.prweb.com/releases/consultants/optometry/prweb8570111.htm