Latest Prosper Insights & Analytics Findings: Majority of Americans Wouldn't Recommend Affordable Care Act

PR Web

Worthington, OH (PRWEB) April 22, 2014

The bumpy rollout of the Affordable Care Act (ACA) seems to have had a negative impact on how people feel about it. According to a recent analysis from Prosper Insights & Analytics™ of survey responses of 3,786 Americans conducted between March 28th and April 15th (provided by Pollfish), people aren't satisfied with the ACA. Prosper applied Net Promoter Score* methodology to gauge the plan's image through Americans' eyes. When asked whether they would recommend the ACA to a friend or colleague based on their current knowledge, the plan had a negative Net Promoter Score (-51.5%) for Adults 18+.

NPS ratings are lowest among younger Americans who are a key component to the plan's success. Adults 18-24 are most likely to have more Detractors than Promoters with a NPS of -64.4%. Americans in the 25-34 age bracket follow with a score of -56.9%. These are the people (young and healthy) who are vital to the ACA's success and aren't as likely to need insurance, but will have to purchase it at a higher premium to subsidize those who can't afford it. Although Americans 55+ have a better score, it's still far into the negative, meaning that once again, Detractors significantly outweigh Promoters.

Affordable Care Act - Net Promoter Scores by Age
All -51.5%
18-24 -64.4%
25-34 -56.9%
35-44 -57.2%
45-54 -55.9%
55+ -35.8%
Source: Prosper Insights & Analytics™

To view the full report including Census Regions, click here.

In Prosper's recently released "Healthcare Coverage Vital Signs Matrix," consumers with a government healthcare plan (24% of U.S. Adults) have a higher likelihood than other groups to be suffering from a disease or health condition such as arthritis, back pain, heart disease, high cholesterol and obesity. Those who are not insured (16%) are least likely to have a disease/condition.

"These findings indicate that healthy Millennials present a big challenge for Obamacare because while they are needed for the plan's success, they don't support it," said Phil Rist, EVP Prosper. "We've developed propensity modeling to further understand this group as well as other segments that will help executives mitigate risk and make smarter marketing decisions."

A complimentary collection of healthcare market insights are available at: http://www.ProsperHealthInsights.com

*Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.

Prosper Insights & Analytics™
Prosper Insights & Analytics provides advanced business intelligence using sophisticated analytical software to examine big datasets and provide answers to executives via its cloud-based InsightCenter™ platform powered by Prosper Technologies. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper Insights & Analytics delivers insights for executive decision making. Further, it is continually identifying unique insights through analytics to enable marketers to make knowledge-based decisions rather than relying on intuition. To learn more: http://www.ProsperDiscovery.com

Pollfish
Launched in September 2013, Pollfish provides unique services for brands to get insights on their customers' needs and promote their products. Pollfish is a platform that delivers surveys through existing mobile apps. It provides access to millions of mobile users to survey delivering global insights anywhere, anytime, with results in real-time. To learn more: http://www.Pollfish.com

Contact:
Prosper Insights & Analytics Chrissy Wissinger, Director, Communications
chrissy(at)goProsper(dot)com
614-846-0146

Pollfish Heather Scrittorale Director, Research Solutions & Insights
heather(at)pollfish(dot)com
201-755-4002

Read the full story at http://www.prweb.com/releases/2014/04/prweb11781457.htm

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