Lancome Declares October 22 Genes Day

NEW YORK, Oct. 19 /PRNewswire/ --Lancome is unveiling Genes Day on October 22, a one day fundraiser in support of St. Jude Children's Research Hospital.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/lancome/46646/

(Photo: http://photos.prnewswire.com/prnh/20101019/MM83226 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20101019/MM83226 )

In celebration of the beauty of scientific research, Lancome will donate $7 from each bottle of their latest skin care breakthrough, Genifique Youth Activating Concentrate, sold that day to St. Jude Children’s Research Hospital to support the research and treatment at St. Jude.

Internationally recognized for its pioneering work in finding cures and treating children with cancer and other catastrophic diseases, St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay.

Genifique Youth Activating Concentrate is the product of ten years of research and recipient of seven international patents and counts celebrities such as JuliaRoberts and Christina Hendricks as fans.

Lend your support to the cause by purchasing a bottle of Genifique Youth Activating Concentrate to support St. Jude on October 22 at all Lancome counters in the U.S. and on www.lancome-usa.com.

Support Genes Day on Twitter: @lancomeparis, #lancomegenesday

SOURCE Lancome