Indiana Insurance^TM Offers Bricks & Clicks^TM Digital Marketing Workshops

Assisting appointed agencies with effectively growing their online presence

Waukesha, Wis.  - May 26, 2011 – Indiana Insurance, a Liberty Mutual Agency Corporation regional company, is holding two-day Bricks & Clicks digital marketing workshops for its appointed independent agencies next month in Michigan and Illinois. Attendees will be instructed in growing their businesses online and learn strategies and techniques for using online marketing to boost leads and drive sales.

Day One, titled “Develop Your Online Presence,” focuses on website design, search engine optimization, web marketing fundamentals, social networking, and online tools and trends. Day Two is “Optimizing Your Online Marketing,” which looks at a web marketing strategy to identify an appropriate customer base, and offers detailed instruction in search engine optimization, online advertising using paid search marketing, and what analytics can reveal about online marketing results.

“We’re encouraging agents to think about social media as a piece of their overall marketing strategy,” said Scott Hanson, vice president, Marketing, Indiana Insurance. “Having a digital marketing presence is about establishing relationships with new and existing customers, providing them with current and useful information, and giving them the means to interact with you that are most convenient for them.”

The Bricks & Clicks digital marketing workshops are scheduled for June 21st and 22nd at the Embassy Suites Detroit in Livonia, and June 23rd and 24th at the Indiana Insurance Warrenville office at 27201 Bella Vista Parkway, Warrenville, Illinois.  Appointed Indiana Insurance agencies may register online via the Indiana Insurance Agent Learning Center or by contacting [email protected].

Indiana Insurance agents who cannot attend the Bricks & Clicks workshops have free access to the company’s Digital Marketing on Demand via the Indiana Insurance agents’ portal. Web-based, self-learning modules provide agents with the fundamentals for building an effective online marketing presence.  

About Indiana Insurance
With underwriting companies dating back to 1851, Indiana Insurance offers a comprehensive set of commercial property and casualty products and coverages distributed only through appointed independent agents.  Headquartered in suburban Milwaukee, Wisconsin, Indiana Insurance provides insurance in Illinois, Indiana, Iowa, Michigan, Minnesota, Nebraska, North Dakota, South Dakota, and Wisconsin. 

Indiana Insurance is part of Liberty Mutual Agency Corporation, a business unit of Liberty Mutual Group, consisting of property and casualty and specialty insurance carriers that distribute their products and services primarily through independent agents and brokers.  Liberty Mutual Group ranks 82nd on the Fortune 100 list of the largest U.S. corporations based on 2010 revenue.  The company has financial strength ratings of A (Excellent) from the A.M. Best Company, A2 (Good) from Moody’s Investors Service, and A- (Strong) from Standard & Poor’s.

Contact:

Christopher Goetcheus, 774-279-5923
or [email protected]