Hanson Design Develops New Online Brand for Mortgage Insurer Radian

Hanson Design rebrands Radian online: The Challenge: A financial services company with extensive "brand refresh" requirements that focus on its core mortgage insurance business. The Need: A comprehensive online blueprint for the future, including brand re-design and a new web site with interactive customer tools. The Result: www.radian.biz, a highly interactive and user-friendly resource hub for mortgage lenders and homeowners, from leading mortgage insurer Radian. Launched April 2010. The Team: Hanson Design, a digital brand marketing and design firm with financial services expertise including American Express, JPMorganChase, ING Direct, and USSA.

"The stakeholder reaction to the new brand identity and website user experience has been positive," says Rick Gillespie, SVP of Corporate Communications and Marketing, Radian Group, Inc. "It clearly focuses on the core value of Radian in today's marketplace: To create home ownership opportunities, and to help people stay in homes."

"We now have an ideal interactive foundation with which we'll grow our company, determine future audience needs, and expand the resources that can make Radian's customers more successful."