Fallon Community Health Plan Signs Up National Award Winning Ad Agency DeVito/Verdi

WORCESTER, Mass., Oct. 1, 2013 /PRNewswire/ -- Fallon Community Health Plan, a fast-growing Massachusetts-based provider of health care services, has signed up the New York advertising agency DeVito/Verdi as it expands its presence throughout the region.

Fallon, one of the highest rated and most innovative health care services companies in the country, is continuing in its efforts to further strengthen and expand its products, programs and services to serve the healthcare needs of employers and individuals in new and existing markets.

The not-for-profit health care services organization will look to DeVito/Verdi to strengthen and enhance its brand, and help communicate its offerings, expertise and advantages.  The hiring of the award-winning ad agency signals Fallon's intention to get credit for its uniquely innovative approach to healthcare, while also supporting its expansion.

The agency will be responsible for all advertising, media planning, and digital marketing efforts.  It will also be tasked with creating programs aimed at engaging users, and introducing other elements designed to raise awareness in the many communities it serves.

"Teaming up with DeVito/Verdi, one of the most creatively accomplished agencies in the business, offers us a fresh perspective on a swirling health care climate, and a rapidly evolving business environment," said Christine Cassidy, chief communications officer at Fallon Community Health Plan.  "We've got a great story to tell, and we're excited to start bringing our message to more and more people."

About Fallon Community Health Plan?

Founded in 1977, Fallon Community Health Plan is a nationally recognized, not-for-profit health care services organization. From innovative health insurance products for all populations, to unique health care programs and services for independent seniors, FCHP supports the diverse and changing needs of all those it serves. FCHP has consistently ranked among the nation's top health plans, and is the only health plan in Massachusetts to have been awarded "Excellent" Accreditation by the National Committee for Quality Assurance for its HMO, Medicare Advantage and Medicaid products. For more information, visit www.fchp.org.

About DeVito/Verdi

DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry.  It has been voted "Best Agency" six times by the advertising industry group, the AAAA, and has created some of the most memorable ad campaigns of the past 20 years.  Its lengthy list of industry awards includes the top prizes at the Clio, Radio Mercury, Cannes, Andy, Addy and One Show ceremonies.  DeVito/Verdi is an idea-driven agency that employs traditional and non-traditional approaches to achieve business success.

The agency strives for excellence and maintains a unique level of prestige within the ad industry, as evidenced by its work for such clients as Kohl's, Legal Sea Foods, North Shore/LIJ Health System, The National Association of Broadcasters, Meijer, Anna's Linens, Sony, Canon, Duane Reade Drug Stores, BMW, Varian Medical Systems, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, EPC Cigar Co., eCampus, SteinMart, Reebok, Hotwire.com, Office Depot, Appleton Rums, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, Massachusetts General Hospital, Abington Memorial Hospital, CarMax, Sports Authority, Daffy's, For Eyes Optical and others.  For more information on DeVito/Verdi, visit www.devitoverdi.com.

SOURCE DeVito/Verdi