Direct Auto Insurance is rolling out a Refer A Friend Promotion, which runs through October 25.
The company said that it will be awarding one lucky winner with $5,000, four winners with $1,000 and over 1,000 winners with Wal- Mart gift cards. In total, Direct is giving away more than $47,000 in prizes.
According to a release from the company, current Direct Auto Insurance customers can refer their friends and family to Direct Auto Insurance's promotional site or they can pass out "JJ Referral Bucks" that are available at all participating Direct Auto Insurance locations.
As soon as the referred friend gets a quote online, in-store, or over the phone at 1-877-GO-DIRECT and finishes the entry, both individuals are entered for their chance to win, the company noted.
Direct General is a privately-owned financial services holding company.
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