Communicate magazine has announced the shortlist of the inaugural Digital Impact Awards

Communicate magazine has announced the shortlist of the inaugural Digital Impact Awards, the first UK awards programme to celebrate the best in digital stakeholder communications. The winners will be announced at a gala dinner on 21 September in London.

The shortlist is below and is made up of companies from a variety of sectors including financial services, charity, food and drink, tech and telecoms, retail, media and the public sector: Deliverables

* Best corporate website

Asda

Centrica (The Group)

Kingfisher (The Group)

* Best corporate blog

BDO (Edelman)

* Best use of mobile

Autotrader (Sponge)

Central Office of Information and DCSF (20:20)

RBS Retail (Mediacom)

* Best use of digital to aid a CR campaign

BCS (Glasshouse Partnership)

Network Rail (Further)

SABMiller (The Group)

* Best use of digital in a change or brand transformation situation

BCS (Uffindell)

Diageo/Ketel One (Red Letter Design)

O3b Network (Merchant)

* Best use of online video

BCS (Glasshouse Partnership)

Home Retail Group (SAS)

J Sainsbury (SAS)

* Best corporate viral campaign

3M (20:20)

Vodafone (TBG Digital)

* Best integration of digital and traditional formats

B.Braun Medical (HR Media Ltd)

P&MM Employee Benefits (Summersault)

S&C Johnson (Edelman)

* Best digital corporate advertising campaign

Deutsche Bank (Doremus) Social media

* Best use of existing social media tools/sites

BBC World Service

Centrica (The Group)

Eon (Salterbaxter)

* Best development of proprietary social media tools

Edelman

* Best community development

Lloyds TSB Commercial Finance (Freestyle Interactive)

TalkTalk (Citigate Dewe Rogerson)

* Best use of social media in a crisis

Eurostar (We Are Social)

Best use of digital to an internal audience

* Best intranet

Credit Suisse

Webjam

Royal Mail (Reading Room)

* Best digital employee communication

Boots UK Ltd

BP (World Television)

DHL (theblueballroom)

T-Mobile (Words & Pictures Ltd)

Best use of digital to an investment audience

* Best online annual report

Centrica (The Group)

Home Retail Group plc (SAS)

Legal and General (Nexxar)

Prudential (The Group)

WPP (Addison)

Best use of digital to aid media relations

* Best online newsroom

First Direct (Wolfstar)

SABMiller (The Group)

Visit Britain (Glide Technologies)

* Best multimedia press release

The Coca-Cola Company (World Television)

Sony Ericsson (Wolfstar)

Evaluation

* Best evaluation process

Commetric

Sector

* Best use of a digital by a NGO, NFP or charity

The King's Fund School Food Trust (Spinaker Direct)

Macmillan Cancer Support

* Best use of digital by sector

FT.com Liberal Democrats (Echo Research)

Northern Rock plc (Think Ltd)

Ocean Sky (Omobono)

Syngenta (Echo Research)

TalkTalk (Citigate Dewe Rogerson)

Notes for editors

The Digital Impact Awards celebrate excellence in digital design, strategy and communication, while benchmarking best practice. Entries were open to all companies or agencies that developed, launched or carried out digital work between January 2009 and March 2010.

The awards have been judged by a panel of digital experts, communications practitioners and academics. The Digital Impact Awards have been established by Communicate magazine, the UK's leading magazine for corporate communications and stakeholder relations. Communicate consistently covers digital work - from the recent social media campaign by Greenpeace in its lobbying of Nestle, to ArcelorMittal's harnessing TV, radio and viral marketing to deliver its internal message and Kraft's use of video to convince sceptical investors. The awards provide the opportunity for organisations to tell their digital stories, to network and to share best practice.

The Digital Impact Awards recognise best practice in all areas of corporate communications including media relations, social media, investor relations, and internal communications with categories that focus on strategy, execution, content and evaluation.

While several award programmes recognise digital strategy and creativity as part of an organisation's marketing activity, or for specific areas of communications, the Digital Impact Awards are the first to recognise digital work across all areas of corporate communications.

The founder of The Digital Impact Awards and Communicate's publisher, Andrew Thomas, said: "Companies increasingly need to talk to all their audiences with a single voice, and digital and social media tools allow companies to achieve that quickly and effectively. But with creativity and best practice moving at such a fast pace, it is difficult for organisations to know where excellence lies. We felt digital communication was not properly benchmarked or recognised. Our awards will create an industry-wide benchmark, as well as giving teams the recognition they deserve."

Drew Benvie, MD of digital agency 33-Digital, commented: "Lessons in digital communications are gold dust right now. We're working in an information-sharing economy and yet the success of great campaigns is often hidden away. With adoption of new technologies and media consumption habits evolving faster than brands can catch up, recognising innovation and sharing experiences is critical."

For more information or to apply for a press ticket please call Felicity Stewart on +44 20 7498 7008

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