Colorado Health Benefit Exchange Signs Licensing Agreement with hCentive [Health & Beauty Close – Up]

hCentive, a provider of post-PPACA healthcare exchange technology, announced it signed a licensing agreement with the Colorado Health Benefit Exchange, a marketplace for Coloradans to compare and purchase health insurance plans beginning in October.

According to a release, COHBE is using hCentive's WebInsure State solution, which is the company's online marketplace solution for states. An Ancillary Products Module will offer dental and vision plans.

hCentive's WebInsure SHOP (Small Business Health Options Program) Exchange solution will also be implemented as part of the COHBE marketplace to enable Colorado small businesses and non-profit organizations to provide greater choice of health plans for employees.

In addition, portals for insurance brokers and carriers will be included. The WebInsure State Carrier Portal will allow insurers to connect to the COHBE to upload plan benefits and rates and manage this information.

The Broker Portal is a prospect/client management tool that allows brokers to work directly with customers to ensure they receive quality service and choose the best plan for their needs.

"Our selection by the COHBE is the latest endorsement of our advanced solutions for states that are building health insurance exchanges," said Manoj Agarwala, President and Chief Operating Officer of hCentive. "We look forward to offering Colorado residents an easy-to-use Exchange that clearly illustrates the benefits of various plans and the related costs."

"hCentive is a key partner in providing a new and easier web- based shopping experience for Coloradans who are looking for greater choice in health plans," said Patty Fontneau, Executive Director and Chief Executive Officer of the Colorado Health Benefit Exchange. "We look forward to working with hCentive to launch a new health insurance marketplace that will meet the needs of Colorado."

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