Chesapeake Life electronically syndicates products and forms through iPipeline’s web-based platform

Exton , PA  , May 18, 2004 –Chesapeake Life continues to step forward by making it easier for their producers to instantly access products, rates and forms.  Using iPipeline’s web-based tools, Chesapeake can publish their life products and forms directly onto their contracted Brokerage General Agencies’ websites.

Jim Plato, Executive Vice President for Chesapeake Life explained, “We know our General Agents value their existing websites because it helps them reduce costs by electronically distributing product information to their producers.  By using iPipeline’s single “content repository”, we can assure our General Agents that their individual websites will automatically reflect the latest product and forms changes made by Chesapeake Life.”

Bill Atlee , Chief Marketing Officer of iPipeline commented, “Chesapeake Life understands that ‘Brokerage’ is another word for ‘choice’.  Making it easier to do business with Chesapeake Life enables their General Agencies to increase product exposure and drive premium production.  We are pleased to have Chesapeake Life join our growing list of top carriers.”

About iPipeline
iPipeline is an ASP software and content service provider for the life insurance industry.  iPipeline’s tools are driven by web based technologies- enabling carriers, wholesalers and agents to transact insurance sales faster than ever before.  iPipeline continuously maintains one of the industry’s largest life, annuity and LTC databases with 100+ participating insurance carriers and over 1,000 products .  This database is accessible through iPipeline’s proprietary software which currently reaches over 450+ wholesalers, 100,000 agents and top financial institutions.

About Chesapeake Life
Chesapeake Life is an insurance and consumer financial services company providing products to targeted niche markets. Its integrated leading-edge products and services are marketed to businesses, associations and public entities of all sizes through independent insurance agents, dedicated agents, and alternative markets.

For further information, contact:
Bill Atlee , Chief Marketing Officer, iPipeline 800-952-0180 or [email protected]