CSAA Demonstrates Salford Systems Data Mining Solutions For Retail and Insurance At Predictive Analytics World

SAN FRANCISCO--(BUSINESS WIRE)-- The California State Automobile Association (CSAA) will demonstrate how Salford Systems’ CART® and MARS® predictive modeling software addresses analytics challenges in the retail and insurance industries at Predictive Analytics World here this week.

Noe Tuason, CSAA customer research manager, will present how he used predictive modeling software to identify factors for pricing models with different distributional assumptions, and how to retain high-profit customers. He specializes in database marketing, data mining, advanced analytics, qualitative research and predictive modeling.

“PAW asked me to present how data mining software solves real-world problems,” Tuason explained. “Many companies have vital information hidden in their databases with no way to access it. As a real-world example, I’ll demonstrate how CSAA uses CART data mining software to sift through our huge database to classify and profile prime customers: those who combine good profit with low turnover.

“I’ve been working with CART and MARS software for years. I find CART data mining software useful in finding surrogate variables—mainly demographics—that were not in the original model. The program also helps in reducing variables to a few important ones to enter into linear models and find interactions. With MARS software I can find new patterns and automatically derive new features that are more useful in predicting my target.”

CART® (Classification and Regression Trees) is noted for its modeling accuracy, performance, visualization, feature set automation and ease of use. It analyzes large and complex databases to generate classification and regression trees that quickly reveal important data patterns and relationships that could remain hidden using other analytical tools.

MARS® (Multivariate Adaptive Regression Splines) is ideal for users who prefer results in a form similar to traditional regression while capturing essential nonlinearities and interactions. Its flexibility permits MARS to trace out non-linear patterns detected in the data. It can predict continuous numeric outcomes as well as probability models for yes/no outcomes.

Headquartered in San Francisco, CSAA (http://www.csaa.com) is also known as AAA Northern California, Nevada and Utah (AAA NCNU) and has been helping motorists since 1900. It currently serves approximately four million members.

Predictive Analytics World (http://www.predictiveanalyticsworld.com/about.php) is the business-focused event for predictive analytics professionals, managers and commercial practitioners.

About Salford Systems

Founded in 1983, Salford Systems specializes in providing new-generation data mining and predictive modeling software and consulting services for industries such as banking, insurance, healthcare, pharmaceutical, telecommunications, transportation, manufacturing, retail and catalog sales, and education. The company’s CART®, MARS®, TreeNet® and RandomForests® data mining software is currently installed in over 3,500 sites worldwide, including 300 major universities. Salford Systems is headquartered in San Diego, CA. For more information, visit http://www.salford-systems.com or telephone (619) 543-8880.

Daly-Swartz PR for Salford Systems
Jeffrey Swartz, 949-470-0075
[email protected]

Source: Salford Systems