BondDesk Launches Revolutionary Retail Fixed Income Wealth Management Platform

First BondWorks™ Deployment Completed at Janney Montgomery Scott LLC

NEW YORK--(BUSINESS WIRE)-- BondDesk, the premier provider of retail fixed income trading technology and execution services, today announced the launch of the most advanced retail fixed income wealth management platform available in the market. The next generation system, known as the BondWorks™ wealth management platform, has replaced the incumbent third-party workstation at Janney Montgomery Scott LLC and is now live across the firm’s network of 750 financial advisors. During the next several months BondDesk will roll out the BondWorks platform to many of its largest clients, with the ultimate goal of deploying the system across its entire customer base of more than 100,000 financial advisors.

The release of the new platform further cements BondDesk’s leadership position in the retail bond market, marking a dramatic advance over BondDesk’s previous advisor offering, which was already widely considered the most sophisticated solution in the industry. BondWorks is designed specifically to streamline advisor workflows and simplify their day-to-day activities. Its intuitive user interface, robust wizard technology, intelligent search functionality, and advanced alerting and monitoring tools represent a giant leap forward, creating a wealth management platform that is optimized to address the specific needs of financial advisors who invest in fixed income.

“BondWorks is a game-changer for the retail bond market,” said Greg Stockett, BondDesk’s Acting CEO. “Historically, bonds have lagged behind other markets such as equities and even foreign exchange when it comes to technology and decision support tools, but the BondWorks platform takes retail bond investing to a level not previously seen or available. Advisors can now easily and efficiently engage with the bond market in a sophisticated and intuitive way, benefiting from fully transparent bids and offers, extensive market surveillance, and real-time streaming data that supports their workflow. We truly believe it represents the future of the retail bond market.”

Stockett continued, “Because investing in bonds is so much simpler using the BondWorks platform, financial advisors are now in a position to easily build custom portfolios of individual bonds and deliver fixed income solutions that are truly tailored to the needs of their clients. For the first time, advisors can invest in individual bonds as easily as they can invest in bond funds.”

Essential tasks that have historically involved time-consuming manual processes are now controlled through automated, easy-to-use BondWorks wizards. It also has a variety of built-in monitoring tools that allow users to track and receive alerts in real-time on those events they care most about, such as the status of open orders and price changes for particular CUSIPs. Search functionality is also greatly improved, providing advisors the ability to quickly initiate common or recent searches, as well as conduct new searches based on multiple criteria (e.g., keywords, tickers, CUSIPs, etc.). Other new features include a handy bond comparison tool and sophisticated graphical representations of the market from which advisors can directly initiate orders.

Kevin Reed, Managing Director at Janney Montgomery Scott LLC, said: “The BondWorks platform is unlike any fixed income system we’ve ever seen. From an advisor’s standpoint, it is both remarkably powerful and easy to use, which made the decision to switch from our previous platform easy. We look forward to seeing the difference it will make in increasing efficiencies in our retail business while allowing our advisors to spend more time serving clients. The implementation process was successful across the Janney platform and had very little impact on our day-to-day operations, thanks in large part to BondWorks’ intuitive nature, and the support provided by both the BondDesk and Janney teams during the rollout.”

About BondDesk

BondDesk Group LLC is the nation’s largest retail bond trading venue, providing enterprise-wide fixed income solutions to many of the top broker-dealers in North America. The BondDesk Alternative Trading System (ATS), run by BondDesk Trading LLC, connects broker-dealers through a centralized marketplace by offering a diverse pool of liquidity for odd-lot fixed income securities in multiple asset classes. The BondDesk ATS executes over 20,000 transactions per day by providing 2,000 broker-dealers access to 100,000 live and executable offerings from over 100 premier fixed income dealers. In addition, BondDesk Group is a leading provider of innovative fixed income wealth management solutions, advisor workstations, and fixed income analytical tools and applications.

BondDesk Trading LLC, member FINRA and SIPC, is a wholly-owned subsidiary of BondDesk Group LLC.

To learn more about BondDesk, visit www.bonddeskgroup.com.

About Janney Montgomery Scott LLC

Established in 1832, Janney Montgomery Scott LLC is a full-service financial services firm, headquartered in Philadelphia, which provides comprehensive financial advice and superior service and execution to individual, corporate and institutional investors. Janney’s core business offerings include financial advice and service to clients on asset management, institutional equity and fixed income sales and trading, equity research, financial planning, equity and fixed income investing, corporate and public finance, portfolio management, retirement planning, and wealth management. www.janney.com

For more information:
Intermarket CommunicationsJed Hamilton, +1 212 754 5479
[email protected]
orEmily Ahearn, +1 212 909 4781
[email protected]

Source: BondDesk Group LLC