Bankers Life and Casualty Company Launches New Critical Illness Insurance Product - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Newswires
Newswires RSS Get our newsletter
Order Prints
July 10, 2012 Newswires
Share
Share
Post
Email

Bankers Life and Casualty Company Launches New Critical Illness Insurance Product

PR Newswire Association LLC

CHICAGO, July 10, 2012 /PRNewswire/ -- Bankers Life and Casualty Company today announced a new addition to its portfolio of life and health insurance products, Critical Benefit(SM).

Critical Benefit is critical illness insurance that pays a lump-sum benefit when an insured person is diagnosed with a specified critical illness.  It's designed to provide additional financial protection associated with treatment and recovery as well as cover non-medical expenses, such as:

  • Loss of income
  • At home recovery or treatment
  • Experimental and or alternative medicine
  • Co-pays, deductibles and out-of-network expenses
  • Child care and transportation costs

With the ever-rising, high-deductible health plans and the gaps in the insurance coverage carried by most middle-income Americans, critical illness insurance can provide valuable financial protection after a critical diagnosis.

"The risk of a critical illness is real," said Chris Campbell, vice president of strategic marketing and business development for Bankers Life and Casualty Company.   "According to the American Cancer Society, one in two men and one in three women will develop cancer in their lifetime and per the American Heart Association, every 40 seconds, someone in the United States will suffer a stroke.  Policies like Critical Benefit can help alleviate the financial burden and stress that can come from the unexpected costs associated with treatment and recovery of a common catastrophic illness."

Critical Benefit is available for people age 18 to 85 and offers three policy options:

  1. Cancer only coverage pays the full lump-sum cash benefit if diagnosed with cancer.
  2. Heart attack, stroke and end-stage renal failure coverage pays the full lump-sum cash benefit when one critical illness is diagnosed.
  3. Combination coverage pays a cash benefit when cancer, heart attack, stroke or end-stage renal failure is diagnosed.

Based on the selected coverage amount, the lump sum cash benefit is between $10,000 to $70,000 and in $10,000 increments. 

Bankers' critical illness insurance also provides several unique policy features including 1) benefit amount paid directly to the insured, not a hospital or doctor, 2) no restrictions on how you use your cash benefit, and 3) benefit paid regardless of any other type of private medical insurance or Medicare coverage.

Critical Benefit is currently available through Bankers' career insurance agents in 32states: AL, AK, AR, CT, DE, HI, IA, ID, IL, KS, KY, LA, ME, MI, MO, MS, MT, NC, NE, NH, NM, NV, OH, OK, PA, RI, TN, TX, UT, VT, WI, and WV.   Releases will continue as additional state approvals are received and policy benefits may vary by state.

About Bankers Life and Casualty Company

Established in 1879 in Chicago, Bankers Life and Casualty Company focuses on the insurance needs of the retirement market.  The nationwide company, a subsidiary of CNO Financial group, Inc. (NYSE: CNO), offers a broad portfolio of life and health insurance retirement products designed especially for retirees.  Visit us online at www.bankers.com

SOURCE Bankers Life and Casualty Company

Wordcount:  475

Newer

CSC’s Integral Insurance Administration Software Suite Now Available for SQL Server Users

Advisor News

  • Living longer, retiring poorer: Why systems, not savvy, failing Americans
  • Women say their advisors respect them, but talk down to them
  • How PEPs compare with traditional 401(k)s
  • Allianz studies why 42% of Americans retire sooner than expected
  • Why advisors should be talking about life settlements
More Advisor News

Annuity News

  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
  • NAIC regulators continue pushing for annuity illustration updates
  • Wink: Flat first-quarter annuity sales fall just short of $100B
  • 26North Re Agrees to Acquire 100% of Independent Insurance Group
  • Matthew Michelini named Athene president, with an eye on annuity growth
More Annuity News

Health/Employee Benefits News

  • Cigna drops coverage of GLP-1 obesity drugs for its own employees
  • Turning 26 creates health care challenges for Americans
  • Healthcare system spiraling out of control
  • After Iowa Medicaid goes private, abuse rises, wait for services soars
  • PA House Finance Committee addresses healthcare access, affordability for working Pennsylvanians
More Health/Employee Benefits News

Life Insurance News

  • State locates $107M in missing insurance funds
  • The opportunity in the bottom half of the K-shaped economy
  • AM Best Affirms Credit Ratings of CVS Health Corporation’s Aetna Inc. Subsidiaries
  • AM Best Assigns Issue Credit Ratings to The Northwestern Mutual Life Insurance Company’s New Surplus Notes
  • Prudential announces more layoffs as insurer continues to restructure
More Life Insurance News

- Presented By -

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Aim higher during Annuity Awareness Month
Raise the bar with our diverse portfolio of Ascend annuities, backed by superior financial strength

Maximize Your FIA Case Results
Learn a repeatable process to review, reposition, and present FIA opportunities with confidence.

You Could Be Losing Up to 20% of Your Commissions
GreenWave helps you find, fix, and prevent commission errors.

True Independence Means Having Choices
Cambridge offers flexibility, stability, proven tools—no private equity strings attached.

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Press Releases

  • RFP #T01625
  • Rockwood Programs Appoints Kerry Ladouceur as Vice President, Financial Lines
  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
  • Sequent Planning Recognized on USA TODAY’s Best Financial Advisory Firms 2026 List
  • Highland Capital Brokerage Acquires Premier Financial, Inc.
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet