Aviva announces NEW MultiChoice Fixed Indexed Annuity Series for 2010

Lake Panorama, Iowa – April 2010 – Since it was first offered in 1999, the Aviva MultiChoice Annuity Series has become one of the most popular fixed indexed annuity product lines in America. This product series is offered by Aviva Life and Annuity Company, an “A” rated insurance company¹.

Responding to consumer demand for fixed annuity products, Aviva is proud to announce the NEW MultiChoice(SM) Fixed Indexed Annuity Series for 2010, which includes four new options, each featuring a simple design.   “The uncertainty in today ‘s markets has caused more consumers to use fixed and fixed indexed annuity products to help save for retirement.  As reported by annuityspecs.com Fixed Indexed Annuity Sales set a record high of $30.1 billion up 13% over 2008,” stated Randy Timm Vice President Product Marketing, MultiChoice Marketing Group.

Features of the NEW 2010 MultiChoice(SM) Fixed Indexed Annuity Series include:

• A 6-year and a 10-year non-bonus product, an 8% premium bonus product and a 5% first year interest bonus product
• Optional 7.2% LifetimePay(SM) Plus Income Rider²<br /> • Confinement Income Doubler on the Income Rider³
• Checkbook Access
• 5% free withdrawals  in Year 1
• 10% free withdrawals after Year 1
• 100% Confinement and Terminal Illness waivers
• No commission chargeback upon death

The NEW 2010 MultiChoice(SM) Fixed Indexed Annuity Series is scheduled to launch in approved states on April 6, 2010. Complete information about Aviva MultiChoice products is available at www.multichoiceannuity.com.

If you’re an independent insurance professional interested in contracting with Aviva to offer the NEW MultiChoice Fixed Indexed Annuity Series for 2010, please call the MultiChoice Marketing Group at (877) 287-3644. MultiChoice Marketing Group is proud to offer product education, sales support, and marketing tools to agents offering the Aviva MultiChoice lineup of fixed annuity products.

If you would like to learn more on this topic, or to schedule an interview with Randy Timm, please call Tim Cooper at (877) 287-3644 or email [email protected].

For more information contact:

Tim Cooper
MultiChoice Marketing Group
(877) 287-3644
Email: [email protected]

For Agent Use Only.  Not for use with the general public.  16000 0820310

1.The A.M. Best Company has rated Aviva Life and Annuity Company, A (Excellent) for financial strength and the ability to meet obligations to contract holders.  This represents the third highest rating of Best's 15 rating categories.
2.The Income Account Value is not the same as the Accumulated Value of the base annuity contract, and it is never available for lump sum withdrawal; it is only used for calculating the income amount available under rider provisions. Rider withdrawals stop the accumulation in the Income Account Value.  During the first 10 contract years a 7.2% rate is guaranteed on the rider’s Income Account Value prior to rider withdrawals, which stop the 7.2% guaranteed growth.  This guaranteed rate is available only with the purchase of lifetime income rider, an optional benefit for which an annual premium is charged.  The rider is not available without purchase of the annuity contract.
3.See the Contract for qualifying Confinement criteria.
Withdrawals are not credited with index interest for that term.  Withdrawals in excess of the free amount are subject to withdrawal charges, premium bonus recapture charges and a market value adjustment; waivers available after year 1, restrictions apply.

The MultiChoice Annuity Series [IA6 (09/09), IA10 (09/09), IA10B (09/09), IA10I (09/09) or state variation] are issued by Aviva Life and Annuity Company, Des Moines, IA.  Product features, limitations and availability vary by State; see the product disclosure/contact MCMG for details.