Availity Reports Traffic Figures at MGMA 2013 Annual Conference [Health & Beauty Close – Up]

More than 1,500 health care professionals stopped and spent time at the Availity booth during the Medical Group Management Association 2013 Annual Conference in San Diego, Calif. this week, the company said.

According to a release, in addition to an intense focus on the upcoming transition to ICD-10, visitors expressed a keen interest in Availity's revenue cycle management and related performance management capabilities.

"While we always have a great experience at MGMA, this year really blew us away," said Kathleen Hertzog, Availity's vice president of marketing and communications. "The change associated with ICD-10 and health care reform is driving practices to take a hard look at their existing capabilities. They are clearly in the market for solutions that will get them through the ICD-10 transition and give them a foundation to succeed in a new era of value-based payments; the volume of visitors and engagement just underscored those needs."

Conference attendees learned about Availity's ICD-10 program, which includes a combination of customer testing opportunities, educational forums and industry resources, the company noted.

"It's one of our top initiatives," said Russ Thomas, CEO of Availity. "In addition to ongoing transaction testing, our ICD-10 webinar series has drawn consistently large numbers of attendees. Our focus is on providing tools to help our customers' businesses thrive. The webinars, which are facilitated by industry experts, provide valuable insights and tips on preparing for a successful transition."

In addition to the ICD-10 interest, the company added, many visitors to Availity's booth at MGMA indicated they were shopping for new and improved ways to ensure their revenue cycles are operating at peak performance.

"Many visitors said they were considering changing revenue cycle and clearinghouse vendors altogether, and wanted to know more about our full solution suite," said Hertzog. "In addition to our revenue cycle workflow solution, practices spent extra time getting information on our denial management and comparative analytics capabilities."

"The pressure from regulatory mandates and the shift toward value- based payments drove significant traffic to our booth," said Thomas. "Practices need solutions to help them optimize today's world of fee- for-service, while positioning them to make a seamless transition to value-based models. We are pleased with the success, but most importantly, we are thrilled at the opportunity to help many more physician practices run healthy businesses."

Availity is a provider of revenue cycle and related business solutions.

More information:

www.availity.com

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