Ally Financial Introduces Mobile App to Help Customers Manage Auto Accounts - Insurance News | InsuranceNewsNet

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November 24, 2013 Newswires
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Ally Financial Introduces Mobile App to Help Customers Manage Auto Accounts

Proquest LLC

Ally Financial, Inc. announced the launch of a new mobile app designed with direct customer input to make managing auto accounts more convenient.

In a release, the Company said that the Ally Auto Mobile Pay app offers customers the ability to check payment status and schedule or cancel a pending payment "anywhere, anytime with just a few quick taps."

"Our customers spoke and we listened. Incorporating their feedback and insight was key to the development of Ally's new app," said Evan Noulas, president of Servicing for Ally's auto operations. "Providing our customers the best service possible is our priority."

About 20 percent of customers used mobile devices to pay their bill through Ally's website before the creation of the mobile app.

"We asked our customers what worked on the site and what they would want from an app and they told us to make it the simplest form of bill pay possible in an organized, easy-to-use layout," Noulas said.

Based on customer feedback, options and layers were removed or streamlined to make the new app easy to navigate.

"Customers now can pay a bill in seconds," Noulas said.

Ally Financial is an automotive financial services company powered by a direct banking franchise. Ally's automotive services business offers financing products and services, including new and used vehicle inventory and consumer financing, leasing, inventory insurance, commercial loans and vehicle remarketing services.

Ally Bank, the company's direct banking subsidiary and member FDIC, offers deposit products, including certificates of deposit, savings accounts, money market accounts, IRA deposit products and interest checking. Ally's Commercial Finance unit provides financing to middle-market companies across a broad range of industries.

With approximately $150.6 billion in assets as of Sept. 30, Ally operates as a bank holding company.

((Comments on this story may be sent to [email protected]))

Copyright:  (c) 2013 ProQuest Information and Learning Company; All Rights Reserved.
Wordcount:  298

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