Allstate Insurance Company Introduces Custom Motorcycle Creations [Manufacturing Close – Up]

Allstate Insurance Company announced the unveiling of four custom motorcycle creations inspired by the company, one of which will be given away as the grand prize in a national sweepstakes.

According to a release, the unveiling is a milestone within the motorcycle industry, marking the first collaboration between builders Arlen Ness, Rick Fairless and Dave Perewitz.

"These four beautiful and elaborate creations tell a unique story about our motorcycle product, industry innovations and rider advocacy efforts," said Keith Rutman, vice president of Allstate's Consumer Household unit. "All of these attributes including safety, customization and advocacy aim to make the world a better place to ride."

The bikes will be on display during Daytona Bike Week at the Allstate Rider Protection Zone located at Daytona International Speedway, which opened Friday, March 9, and then will travel to other motorcycle rallies across the country during 2012, including:

-Daytona Bike Week Daytona Beach, Fla., March 9-17

-Leesburg Bikefest Leesburg, Fla., April 26-29

-Laconia Motorcycle Week Laconia, N.H., June 9-17

-Thunder in the Valley Johnstown, Pa., June 21-24

-Roar on the Shore Erie, Penn., July 12-14

-Sturgis Motorcycle Rally Sturgis, S.D., Aug. 4-11

-Bikes, Blues & BBQ Fayetteville, Ark., Sept. 26-Sept. 29

-Biketoberfest Daytona Beach, Fla., Oct. 18-21

-Lone Star Rally Galveston/Houston, Texas, Nov. 1-4

Fans will be able to register for the national sweepstakes for the Arlen Ness 2012 Victory Cross Country bike by entering online at Allstate.com/MotoSweepstakes or by visiting the Allstate Rider Protection Zone at any of the rallies mentioned above.

The Allstate Corp. is a personal lines insurer.

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