Agent Media, Worksite Association to Partner on Groundbreaking Study

CLEARWATER, FL  - June 6, 2007 – Agent Media and MI2, the oldest not-for-profit association in the worksite industry, are partnering together on Agent Media’s first-ever Benefits Market Study. The study is designed to give a representative snapshot of the benefits market today and the producer’s role within it.

Together, Agent Media and MI2 sought the expert advice of worksite professionals across the nation in crafting the study’s questions.

“The challenges facing today’s voluntary benefits producers are rapidly evolving.  This survey will help us better understand these challenges and what we must do as an organization to better focus our energies in areas that have the greatest value to our member community,” says Greg Carlile, MI2’s executive director.

Among other topics, the study will cover:

• Which worksite products are most favored by benefits producers
• Exactly how much business agents are doing in the benefits market
• Major challenges faced by benefits producers today
• Preferred enrollment methods used
• What producers value most in a benefits insurer and wholesaler/marketing organization

“This will be the second year we’ve published a Benefits Market Selling Guide, and we feel our first-ever benefits study will really help us pinpoint what agents need to know about this market to succeed,” said Christina Pellett, managing editor of the Agent’s Sales Journal.

The full results of the study will be published in the August national edition of the Agent’s Sales Journal and the October edition of Insurance Marketing magazine. Agent’s Sales Journal will also run the comprehensive Benefits Market Selling Guide, which will cover products, marketing, and more.
For advertising opportunities, call 800-933-9449 or email [email protected].

About Agent Media:
Over 15 years ago, Agent Media set out to build a reliable database and marketing solutions company to serve the life, health, and annuity segments of the insurance industry. Today, the database has grown to over 1.6 million producers, representing nearly every licensed agent and registered representative in the U.S. Along with its extensive database, the company has developed a collection of integrated media tools, including the Agent’s Sales Journal, The Agent’s Market Pack, Insurance Marketing magazine, Target Agent Lists, ProducerDirect, eProducer Connect, and more. For more information about Agent Media and its products, call 800-933-9449 or email [email protected].

About MI2:
The Mass Marketing Insurance Institute is the preeminent organization providing the educational forum to help its members develop new avenues to market voluntary products and services to meet the needs of working people.   MI2 professional members are engaged in the marketing, sales and administration of such employee benefits as worksite marketing, payroll deduction and other mass marketed services. MI2 promotes the interchange of product distribution, communication and continuing education for both members and the industry.  For more information call (816) 221 7575 or visit www.mi2.org.

Contacts:

Jamie Green
Editor-in-Chief
800-933-9449 Ext. 229
[email protected]

Gloria Slaughter
Sales Director
800-933-9449 Ext. 231
[email protected]

Greg Carlile
Executive Director
MI2
(816) 221 7575
[email protected]</font>