2024 Annual Information Form (pa e q424 2024 aif)
Annual Information Form
For the Year Ended
Annual Information Form 2024
Table of Contents
Management's |
Consolidated |
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Annual |
Financial |
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Discussion & |
Statements and |
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Information Form |
Analysis(1) |
Notes(1) |
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Corporate Structure |
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Development of the Business |
Section B |
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Business of Sun Life |
Section B |
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Financial Performance |
Section B |
Notes 8 - 13 |
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Investments |
Section I |
Note 5 |
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Risk Management |
Section K |
Note 6 |
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Capital Structure |
Section J |
Note 20 |
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Dividends |
11 |
Section J |
Note 14 |
Security Ratings |
11 |
Section F |
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Transfer Agents and Registrar |
14 |
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Directors and Executive Officers |
14 |
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Code of Conduct |
18 |
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Principal Accountant Fees and Services |
19 |
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Interests of Experts |
20 |
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Regulatory Matters |
20 |
Section B |
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Risk Factors |
32 |
Section K |
Notes 6-7 |
Legal and Regulatory Proceedings |
33 |
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Additional Information |
33 |
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Appendix A - Charter of the Audit Committee |
34 |
- As indicated, parts of the Company's MD&A, consolidated financial statements and accompanying notes for the year ended
December 31, 2024 are incorporated by reference in this AIF. The 2024 MD&A (as defined below) and the 2024 Consolidated Financial Statements (as defined below) may be accessed atwww.sedarplus.caand www.sec.gov, respectively.
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Annual Information Form 2024
The following defined terms are used in this document.
Abbreviation |
Description |
Abbreviation |
Description |
AIF |
Annual Information Form |
OSFI |
Office of the Superintendent |
Institutions, |
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Board |
The Board of Directors of |
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Commission |
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IFRS |
International Financial Reporting Standards |
Sun Life |
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Assurance |
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LICAT |
Life Insurance Capital Adequacy Test |
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MD&A |
Management's Discussion & Analysis |
Superintendent |
The Superintendent under the |
Superintendent of Financial Institutions Act |
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NAIC |
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Commissioners, |
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Presentation of Information
In this AIF,
Unless otherwise indicated, all information in this AIF is presented as at and for the year ended
The following documents are incorporated by reference in and form part of this AIF:
SLF Inc.'s MD&A for the year endedDecember 31, 2024 (our "2024 MD&A"), andSLF Inc.'s Consolidated Financial Statements and accompanying notes for the year endedDecember 31, 2024 (our "2024 Consolidated Financial Statements").
These documents have been filed with securities regulators in
Forward-looking Statements
From time to time, the Company makes written or oral forward-looking statements within the meaning of certain securities laws, including the "safe harbour" provisions of the United States Private Securities Litigation Reform Act of 1995 and applicable Canadian securities legislation. Certain statements in this AIF and the documents incorporated by reference herein including, (i) statements relating to our strategies, (ii) statements that are predictive in nature, (iii) statements that depend upon or refer to future events or conditions, and (iv) statements that include words such as "achieve", "aim", "ambition", "anticipate", "aspiration", "assumption", "believe", "continue", "could", "estimate", "expect", "goal", "initiatives", "intend", "may", "objective", "outlook", "plan", "potential", "project", "seek", "should", "strategy", "strive", "target", "will" and similar expressions are forward-looking statements. Forward-looking statements include information concerning our possible or assumed future results of operations. These statements represent our current expectations, estimates and projections regarding future events and are not historical facts, and remain subject to change. Forward-looking statements are not a guarantee of future performance and involve risks and uncertainties that are difficult to predict. Future results and shareholder value may differ materially from those expressed in these forward-looking statements due to, among other factors, the matters set out in this AIF under the heading Risk Factors and in our annual MD&A under the heading Forward-Looking Statements, and the factors detailed in our annual and interim financial statements and other filings with Canadian and
Important risk factors that could cause our assumptions and estimates, and expectations and projections to be inaccurate and our actual results or events to differ materially from those expressed in or implied by the forward-looking statements contained in this document, are set out below. The realization of our forward-looking statements essentially depends on our business performance which, in turn, is subject to many risks. Factors that could cause actual results to differ materially from expectations include, but are not limited to: market risks - related to the performance of equity markets; changes or volatility in interest rates or credit spreads or swap spreads; real estate investments; fluctuations in foreign currency exchange rates; and inflation; insurance risks - related to mortality experience, morbidity experience and longevity; policyholder behaviour; product design and pricing; the impact of higher-than-expected future expenses; and the availability, cost and effectiveness of reinsurance; credit risks - related to issuers of securities held in our investment portfolio, debtors, structured securities, reinsurers, counterparties, other financial institutions and other entities; business and strategic risks - related to global economic and geopolitical conditions; the design and implementation of business strategies; changes in distribution channels or Client behaviour including risks relating to market conduct by intermediaries and agents; the impact of competition; the performance of our investments and investment portfolios managed for Clients such as segregated and mutual funds; shifts in investing trends and Client preference towards products that differ from our investment products and strategies; changes in the legal or regulatory environment, including capital requirements and tax laws; environmental and social issues and their
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Annual Information Form 2024
related laws and regulations; operational risks - related to breaches or failure of information system security and privacy, including cyber-attacks; our ability to attract and retain employees; legal, regulatory compliance and market conduct, including the impact of regulatory inquiries and investigations; the execution and integration of mergers, acquisitions, strategic investments and divestitures; our information technology infrastructure; a failure of information systems and Internet-enabled technology; dependence on third-party relationships, including outsourcing arrangements; business continuity; model errors; information management; liquidity risks - the possibility that we will not be able to fund all cash outflow commitments as they fall due; and other risks - changes to accounting standards in the jurisdictions in which we operate; risks associated with our international operations, including our joint ventures; market conditions that affect our capital position or ability to raise capital; downgrades in financial strength or credit ratings; and tax matters, including estimates and judgments used in calculating taxes.
The Company does not undertake any obligation to update or revise its forward-looking statements to reflect events or circumstances after the date of this document or to reflect the occurrence of unanticipated events, except as required by law.
Corporate Structure
Sun Life Assurance was incorporated in 1865 as a stock insurance company and was converted into a mutual insurance company in 1962. On
The head and registered office of
We manage our operations and report our financial results in five business segments: Asset Management,
Development of the Business
Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including
Three Year History: Acquisitions, Disposals, and Other Developments
We assess our businesses and corporate strategies on an ongoing basis to ensure that we make optimal use of our capital and maximize shareholder value. The following summary outlines our major acquisitions, dispositions and other developments over the past three years across our business segments. Additional information is provided in Note 3 to
2024 Consolidated Financial Statements.
Asset Management
On
On
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Annual Information Form 2024
On
On
2024 Consolidated Financial Statements.
On
On
On
Effective
On
On
Other Developments
On
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Annual Information Form 2024
Business of Sun Life
Information about our business and operating segments, our strategy, products and methods of distribution, risk management policies and investment activities is included in the 2024 MD&A, which is incorporated by reference in this AIF.
The global financial services industry continues to evolve in response to demographic, economic, and technological trends. Specific trends that have an impact on our businesses include:
Demographic
- Major demographic shifts in developed markets include the aging of baby boomers and the growth of millennials as a client segment. Aging baby boomers are generating greater demand for retirement solutions and health solutions as they retire, contributing to the expansion of the senior market, also referred to as the silver economy. This shift highlights the need to enhance advisor relationships and expertise to support their complex estate planning needs. Meanwhile, millennials also seek holistic financial advice and solutions, including protection and wealth accumulation products in preparation for major life events.
- The number of High Net Worth Individuals ("HNWI") and their pool of wealth continues to expand. Within this segment,
Asia will continue to be the growth engine for HNWI whileNorth America remains the largest market. Opportunities exist for financial service providers as HNWI seek solutions that enable them to optimally transfer wealth to future generations. HNWI will continue to allocate more assets to alternatives in order to generate yield, increase total returns, and enhance diversification. Alternative asset managers are evolving their product and distribution capabilities to serve this heightened demand. - Growing prosperity in
Asia is resulting in the rise of the young middle class in many Asian countries. Growth of the middle class is expected over the long-term and a larger middle class will increase demand for a wide variety of financial products, including insurance, savings and investment vehicles. Low financial literacy has also increased the importance of financial education and advice in this region. These markets have low penetration rates and are expected to grow much faster than industrialized countries. - Consumers are more proactively managing both physical and mental health and wellness, leading to an increased demand for accessible and affordable solutions across their health journey. This has in tuled to increased demand for tools and products to support mental health and well-being. Rising medical costs (especially specialty drugs) highlight the need for strategic differentiation through comprehensive health solutions that aim to close the gaps in care and affordability.
- Consumers have a heightened interest in sustainability. They are increasingly aligning their buying, investing, and employment decisions with companies that are leaders in sustainability. This has resulted in rising demand for sustainable investments and has influenced how companies invest as part of their investment strategy.
- Desire for greater transparency and focus on value for money spent on products and services, such as financial advice, has contributed to increased demand for low-cost asset management products, such as index funds.
- The trend of governments and employers shifting responsibility to individuals continues. This has created demand for protection, group benefits and group retirement solutions as individuals seek to fill the gaps. To help them make some of these decisions, consumers are seeking financial advice and assistance with financial planning.
- Changes in the nature of work and the continued rise of the gig economy have created new opportunities. With more work becoming temporary, contractual, or project-based, there is a need for solutions that support workers across key life needs such as savings, benefits, and protection.
- Workforce expectations are also evolving as employees are demanding more holistic offerings including a hybrid and flexible way of working, and an emphasis on health and well-being, values, purpose, and culture. Companies will have to offer a unique value proposition to win and retain top talent. Simultaneously, workforce composition is shifting with Gen Z representing a greater proportion of the workforce, and baby boomer's retiring. Organizations need to focus on preservation of institutional knowledge and bringing in the necessary digital tools to enable the new workforce. There is an increasing emphasis on career development that aligns with employee expectations, helping to ensure a satisfied, skilled, and "future-ready" workforce.
Economic
- Global economic activity is approaching pre-pandemic levels, but not all markets are recovering at the same rate. The pace of economic recovery will vary significantly across different nations and regions. The growing trend of geo- economic fragmentation has led to deglobalization and an increasing "protectionism" attitude, highlighting the need for resilience and effective scenario planning.
- While global headline inflation is expected to steadily decline in the coming years from its peak, recent leadership changes in major economies may introduce new economic policies that could impact inflationary trends. Individual and business purchasing power continues to be limited with rising credit risk. Many firms are therefore drawing down cash buffers as earnings moderate and as debt servicing costs continue to be high which may reduce the available capital for some institutions.
- Inflation and elevated interest rates are leading to changing investor sentiment and strategies. Many investors are looking towards traditional fixed income products given high yields, and others are seeking inflationary protection through inflation-hedged investments or alternatives. Although interest rates are expected to lower in the near-term as inflationary concerns are easing, the ten-year outlook is still projecting a slight increase. However, the underlying
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Annual Information Form 2024
investment thesis remains largely unchanged, with investors continuing to prioritize yield and inflation protection in their portfolio allocations.
- Equity market volatility, which can be attributed to several factors such as economic growth, higher inflation, and interest rates changes, can lead to impacts on net flows and assets under management for asset management and wealth businesses. Generally, strong global equity market returns tend to result in an increase in earnings for asset management and wealth businesses, as higher market performance drives higher net flows and assets under management.
Technological
- Digital adoption continues to grow rapidly as consumers spend an increasing amount of time online for everyday needs (e.g., social, shopping, and banking). An increase in mobile usage is an especially important part of this shift. Omni-channel capabilities are also important to create a consistent Client experience across channels and to serve Clients in their channel of choice.
- Increasing personalization using data and analytics is allowing companies to create a frictionless digital user experience as they can better engage with Clients and meet their needs.
- Generative AI represents a significant leap in technological innovation, offering organizations unprecedented opportunities to create quicker and more seamless end-to-end Client experiences, and improve employee productivity. It has the potential to dramatically improve select use cases, while offering more incremental improvements across a wide range of applications.
- Consumers are becoming more concerned about the protection and use of their data in an environment of increasing collection and data use, and more wide-spread data breaches. Meeting those Client concerns and expectations will be key to maintaining their trust and continued digital engagement. Increased adoption of AI also calls for an increased focus on improving cyber security and risk management.
- A desire for a more transparent and accessible financial services experience has led to the rise of digital currencies, smart contracts, and decentralized finance ("DeFi"). Central Banks and financial institutions are exploring the use of digital currencies which may lead to disruption of the traditional banking sector. Increased demand for DeFi may increase competition from new/existing players, offering more accessible products through new distribution channels.
- Businesses have accelerated the use of digital technology to allow for remote and hybrid work. Companies may rely more heavily on these digital tools and shift more of their workforce to remote work. This, in turn, may have an impact on the commercial real estate market.
Competition
The markets in which Sun Life participates are highly competitive. We compete against other insurance companies, banks, asset managers, mutual fund companies, financial planners, managed care companies, and other financial services and benefits providers. Frequently, competition is based on factors including price, the ability to provide value-added products and services, financial strength and consistent delivery of an excellent experience to distributors and Clients through both traditional and more innovative digital channels.
Evolving regulatory requirements, economic volatility, rising geopolitical uncertainty and the evolution of Client needs and requirements continue to be challenges for our industry and have forced insurers and financial services providers to review their businesses, re-focus their operations and, in some cases, discontinue or divest non-core lines of business, as well as acquire businesses with higher growth potential. Various factors continue to inform the nature of risks that need to be managed in a global financial institution, spanning from issues such as geopolitical to environmental to cyber. As these risks become more and more understood in the industry, institutions are required to invest increasing resources in resiliency in order to identify and manage against them.
We face increased competition from new market entrants, including non-traditional service providers such as insurtech, healthtech and fintech companies. The acceleration of digital brought by the COVID-19 pandemic led to an increase in this trend, and a further rise of new market entrants with disruptive digital business models. In addition, incumbents are increasingly partnering with start-ups to compete in new and innovative ways. There is a growing demand for a "one-stop- shop" approach, with competitors enhancing and expanding their Client offerings to attract and retain Clients. These trends could challenge existing insurance, health, asset management and wealth management business models. Furthermore, certain large technology companies have selectively entered the financial services and health care markets by leveraging their large customer base, strong user experience capabilities, deep pools of data and digital ecosystems offering interconnected services. In response to these trends, Sun Life continues to explore new business models and seek strategic partnerships that will drive our businesses forward.
To address these trends, the industry is evolving across several key dimensions:
- Digitizing current interactions and processes: Leveraging advanced digital platforms to enhance web and mobile functionality, enable virtual interactions, and streamline enrollment and claims process for improved Client and employee experiences.
- Using data and analytics to be personal, predictive and proactive: Utilizing advanced analytics and AI technologies to anticipate Client needs, enable tailored solutions, and optimize advisor support to drive engagement and retention.
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Annual Information Form 2024
- Building new business models: Expanding into adjacent markets and ecosystems, embracing health and wellness innovation, and developing digital-first solutions to meet changing Client preferences.
- Building a partnership ecosystem: Collaborating with technology providers, start-ups, and other innovators to integrate services, scale digital capabilities, and tap into global growth opportunities.
The markets in which we compete are diverse and at different stages of development:
- In
Canada , the financial services industry is relatively mature and the three largest life insurance companies serve more than two-thirds of the Canadian life insurance and group benefits markets. In the wealth space, we face competition from Canadian retail banks and investment dealers and from emerging disruptors such as robo-advisors. From a regulatory perspective, open banking (consumer-driven banking) is emerging slowly as a potential disruptor for banks and other financial institutions. In the health space, we face competition from in-market insurers but also indirect competitors, as companies look for ways to complement the public health system. We are continuing to monitor how these developments will affect the financial services landscape and Sun Life. - In
the United States , the largest insurance market in the world, the market is more fragmented and characterized by a large number of competitors. We face strong competition from established players in the group life and disability, dental, vision, stop-loss, and voluntary markets, all of which are markets with a number of competitors. In the turnkey disability market, there is one other primary competitor and competition is expected to remain stable. - In
Asia , the life insurance markets in countries where we participate are still evolving. The growth potential for insurance in Asian markets has created strong competition from both domestic and international insurers. We are observing the larger pan-Asian insurers grow at the fastest rate, with consolidation occurring in many markets. Additionally, some of the Asian markets that we operate in have foreign ownership restrictions, which may place constraints on our ability to operate or grow in these markets. In the international HighNet Worth ("HNW") life insurance market (which for Sun Life operates out of ourAsia business group), competition is increasing from the main competitors who operate in this business. - In Asset Management, despite some consolidation, we face strong competition from a variety of players including large global asset managers, small local managers specializing in niche markets/products, multi-national and local banks as well as other insurance companies. In addition, there has been a trend among retail and institutional investors towards lower-cost passive investment products, including index and other types of exchange-traded funds, which has led to a decreased allocation of investor assets to active investment strategies. At the same time, there has been an increased demand for fixed-income, liability-driven investing and yield-oriented alternative products among institutional and HNW investors. To meet the increased demand for alternative assets, traditional asset managers are increasingly acquiring alternative assets, while alternative managers are deepening focus on the retail HNW market. Lastly, elevated levels of cash position among fund managers, combined with an improving M&A environment, suggest a potential rebound in deal activity that could reshape asset management competition.
Seasonality
Some of our businesses are subject to seasonal factors. In
Number of Employees
As at
Business Segment |
Employees(1) |
|
7,556 |
|
6,584 |
Asset Management |
4,754 |
|
4,205 |
Corporate(2) |
8,669 |
- As at
December 31, 2024 , we had approximately 66,928 employees across our operations, including ourAsia joint ventures and associates and temporary staffing. - Corporate includes employees supporting enterprise operations.
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Annual Information Form 2024
Capital Structure
General
The Class A Shares and Class
Common Shares
Common Shares are entitled to receive dividends if and when declared by the Board. Dividends must be declared and paid in equal amounts per share on all Common Shares, subject to the rights of holders of the Class A Shares and Class
Class A Shares
The Class A Shares of each series rank on parity with the Class A Shares of each other series with respect to the payment of dividends and the retuof capital on the liquidation, dissolution or winding-up of
The following table provides information on
Series |
Number of |
TSX Ticker |
Quarterly |
Redemption Date |
Prospectus Date |
Shares Issued |
Symbol |
Dividend ($) |
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Series 3 |
10,000,000 |
SLF.PR.C |
0.278125 |
Any time |
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Series 4 |
12,000,000 |
SLF.PR.D |
0.278125 |
Any time |
|
Series 5 |
10,000,000 |
SLF.PR.E |
0.28125 |
Any time |
|
Series 8R |
6,217,331 |
SLF.PR.G |
0.114063 |
|
|
Series 9QR |
4,982,669 |
SLF.PR.J |
Floating |
|
|
Series 10R |
6,838,672 |
SLF.PR.H |
0.185438 |
|
|
Series 11QR |
1,161,328 |
SLF.PR.K |
Floating |
|
|
Series 14 |
1,000,000 |
n.a. |
n.a. |
|
|
With the exception of Series 14, the shares in each series of Class A Preferred Shares were issued for
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Annual Information Form 2024
Class
The Class
Constraints on Shares
The Insurance Act contains restrictions on the purchase or other acquisition, issue, transfer and voting of the shares of
Market for Securities
The following tables set out the price range and trading volumes of
Common Shares
Price ($) |
Trading volume |
|||
High |
Low |
Close |
(thousands) |
|
January |
70.38 |
67.29 |
69.69 |
26,566 |
February |
74.80 |
68.43 |
72.08 |
56,829 |
March |
74.94 |
72.02 |
73.91 |
43,863 |
April |
73.89 |
68.91 |
70.29 |
25,182 |
May |
73.50 |
67.22 |
68.31 |
63,310 |
June |
68.59 |
64.60 |
67.08 |
52,775 |
July |
69.73 |
66.53 |
68.54 |
30,162 |
August |
74.09 |
64.38 |
73.46 |
59,468 |
September |
78.85 |
73.33 |
78.45 |
39,760 |
October |
79.45 |
76.80 |
77.20 |
29,514 |
November |
86.79 |
77.10 |
86.17 |
66,538 |
December |
88.54 |
83.76 |
85.35 |
39,669 |
Class A Preferred Shares
Series 3
Price ($) |
Trading volume |
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High |
Low |
Close |
(thousands) |
Series 4
Price ($) |
Trading volume |
||
High |
Low |
Close |
(thousands) |
January |
19.50 |
18.28 |
19.16 |
60 |
19.29 |
17.99 |
19.08 |
103 |
|
February |
19.60 |
18.93 |
19.02 |
39 |
19.38 |
18.83 |
18.97 |
100 |
|
March |
19.10 |
17.80 |
18.90 |
81 |
19.06 |
18.62 |
18.84 |
62 |
|
April |
19.01 |
17.69 |
17.94 |
100 |
18.94 |
17.50 |
17.88 |
145 |
|
May |
19.30 |
17.91 |
19.00 |
140 |
19.32 |
17.86 |
19.01 |
189 |
|
June |
19.25 |
18.35 |
19.25 |
128 |
19.21 |
18.35 |
19.20 |
392 |
|
July |
19.85 |
18.95 |
19.81 |
144 |
19.77 |
18.89 |
19.75 |
144 |
|
August |
21.06 |
19.73 |
20.56 |
73 |
20.87 |
19.57 |
20.54 |
115 |
|
September |
21.10 |
20.38 |
20.92 |
51 |
22.35 |
20.21 |
20.78 |
318 |
|
October |
21.08 |
20.14 |
20.14 |
135 |
20.80 |
20.01 |
20.02 |
79 |
|
November |
20.50 |
19.70 |
20.05 |
122 |
20.28 |
19.50 |
19.89 |
135 |
|
December |
20.91 |
19.78 |
20.14 |
63 |
20.64 |
19.80 |
20.21 |
126 |
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