Prudential rides five $1B-selling annuity products to solid Q3
Main takeaway: Booming annuity sales helped Prudential record strong performance in its retirement businesses during a successful third quarter.
The insurer recorded net income of $448 million, a turnaround from a net loss of $802 million in the year-ago quarter. Executives discussed the results with Wall Street analysts early Thursday.
Chairman and CEO Charlie Lowrey noted that Prudential already has five annuity products exceeding $1 billion in 2024 sales. Two years ago, it had just one for the entire year.
“We are extremely pleased with our individual retirement results,” said Caroline A. Feeney, executive vice president and head of U.S. Business. “In the third quarter, we drove over $3.5 billion in sales, making it our best quarter in over a decade. And this strong performance is the direct result of our efforts over the past few years to diversify our annuity portfolio, allowing us to meet more of the consumer need for protected savings and income.”
It's the second consecutive quarter that annuity sales led Prudential's earnings report. Likewise, the business’s bottom line continues to benefit from a runoff of the insurer’s legacy variable annuity block, noted Rob Falzon, vice chairman.
Like other U.S. insurers, Prudential is an active player in the pension risk transfer market. In fact, it might be the biggest.
In September, Prudential completed a $6 billion deal with International Business Machines. The annuity deal covers about 32,000 participants and beneficiaries of the IBM Personal Pension Plan whose benefits began to be paid prior to 2016, according to IBM’s Form 8-K filed with the Securities and Exchange Commission.
“We have now closed seven out of the 10 largest pension risk transfer deals in the U.S.,” Lowrey said.
Additional takeaways
Prudential’s international business is the one area that underperformed during the quarter. It recorded adjusted operating income of $766 million in Q3, compared to $811 million in the year-ago quarter.
“This decrease primarily reflects less favorable underwriting results and higher expenses, partially offset by higher joint venture earnings and higher net investment spread results,” Prudential said in a news release.
The Newark, N.J.-based insurer’s international business is primarily Life Planner and Gibraltar Life. Lowrey and his team expressed enthusiasm for international markets, in particular, Japan.
“Our Japan business is another great example of how we are addressing the growing demand for retirement products,” he explained. “While life insurance has traditionally comprised the bulk of our business in Japan, year to date, sales of retirement and savings products are up 30% combined year-over-year.”
Management Commentary
“Prudential reported robust sales across our U.S. and international insurance and retirement businesses, as well as strong investment performance and private credit originations in PGIM. We also continue to shift our business mix, through the recently announced $11 billion Guaranteed Universal Life reinsurance transaction, and by expanding our distribution capabilities and diversifying our products to grow our market-leading businesses.”
Chairman and CEO Charlie Lowrey
Additional Notes
Partnerships: Midway through the third quarter, Prudential announced its participation in a new retirement income offering by J.P. Morgan Asset Management. SmartRetirement Lifetime Income is a target date offering that helps participants navigate the challenges associated with generating retirement income.
The lifetime income feature allows electing participants to draw down their balance over an expected time horizon correlated with average life expectancies and then, upon meeting certain requirements, the participants will begin to receive annuity income directly from the supporting insurers.
Prudential is looking for more opportunities such as this one, Lowrey told analysts.
Financial Overview
Net Income: $448 million (-802 million in Q3 2023)
Earnings Per Share: $3.48 ($3.62 in Q3 2023)
Operating Income: $1.26 billion ($1.33 billion in Q3 2023)
Share repurchases: $250 million
Dividend declared: $471 million
Stock price movement: Down about 2.5% midday Thursday to $123.31
Segment Performance
Life Insurance:
- Operating Income: $60 million ($58 million in Q3 2023)
- Sales: $210 million ($186 million in Q3 2023)

Individual Retirement Strategies (includes annuities):
- Operating Income: $528 million ($502 million in Q3 2023)
- Sales: $3.6 billion ($1.9 billion in Q3 2023)

Group Insurance:
- Operating Income: $82 million ($89 million in Q3 2023)
- Sales: $63 million ($95 million in Q3 2023)

© Entire contents copyright 2024 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.
InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at [email protected]. Follow him on Twitter @INNJohnH.




A dynamic duo — Judith and Simone Lee
How insurers can tackle the cyber insurance risk of deepfakes
Advisor News
- The modern advisor: Merging income, insurance, and investments
- Financial shocks, caregiving gaps and inflation pressures persist
- Americans unprepared for increased longevity
- More investors will seek comprehensive financial planning
- Midlife planning for women: why it matters and how advisors should adapt
More Advisor NewsAnnuity News
- LIMRA: Annuity sales notch 10th consecutive $100B+ quarter
- AIG to sell remaining shares in Corebridge Financial
- Corebridge Financial, Equitable Holdings post Q1 earnings as merger looms
- AM Best Assigns Credit Ratings to Calix Re Limited
- Transamerica introduces new RILA with optional income features
More Annuity NewsHealth/Employee Benefits News
- All about AHCCCS: Navigating Arizona Medicaid’s changing landscape
- GOVERNOR SIGNS BIOMARKER TESTING COVERAGE BILL
- REGULATION OF AI IN PRIOR AUTHORIZATION AND CLAIMS REVIEW: A LOOK AT FEDERAL AND STATE CONSUMER PROTECTIONS
- LEADING HEALTH ORGANIZATIONS URGE NC LAWMAKERS TO RECONSIDER PROPOSAL IMPLEMENTING MEDICAID CUTS
- Tracing the decline of health care in America
More Health/Employee Benefits NewsLife Insurance News
- AM Best Assigns Credit Ratings to Tokio Marine Newa Insurance Co., Ltd.
- Earnings roundup: Prudential works to save ‘unique’ Japanese market
- How life insurance became a living-benefits strategy
- Financial Focus : Keep your beneficiary choices up to date
- Equitable-Corebridge merger casts shadow over life insurance earnings
More Life Insurance News