Mass-affluent households miss out on liquidity of taxable accounts, study finds - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Top Stories
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Advisor News
Top Stories RSS Get our newsletter
Order Prints
January 2, 2023 Top Stories
Share
Share
Post
Email

Mass-affluent households miss out on liquidity of taxable accounts, study finds

Growth in taxable assets outpaced retirement assets over the past 3 years (8.2% for taxable vs. 5.6% for retirement), in large part because of the market run-up during COVID, which further intensified wealth concentration.
Growth in taxable assets outpaced retirement assets over the past 3 years (8.2% for taxable vs. 5.6% for retirement), in large part because of the market run-up during COVID.
By Ayo Mseka

Most mass-affluent households with $250,000 to $1 million in investable assets are missing out on taxable accounts and resulting liquidity, unlike households under age 35, according to a new research report by Hearts & Wallets.

The “Portrait™ of U.S. Household Wealth: Sizing Opportunities from Retirement to High Net Worth and Exploring the Role of Real Estate” report, finds an emerging 3-year trend of U.S. household taxable assets growing faster than retirement assets. This is reversing a 10-year trend, with real estate net equity also representing a bigger portion of wealth than retirement assets.

The 129 million households in the United States make decisions on $68.6 trillion in investable assets. In 2022, 2 out of 3 of those dollars are in taxable accounts (65%), and the remainder are in retirement accounts (35%), the survey said.

Taxable assets outpace retirement assets

Growth in taxable assets outpaced retirement assets over the past 3 years (8.2% for taxable vs. 5.6% for retirement), in large part because of the market run-up during COVID, which further intensified wealth concentration. Retirement registrations are now over half of investable assets in mid-asset ranges, while low- and high-asset ranges favor taxable accounts.

Liquidity is lacking across mass-affluent U.S. households, according to the report. Taxable brokerage is an important holding place for taxable assets. Yet 37% of mass-affluent households do not have any assets in taxable brokerage, and 14% hold less than 10% of their assets in taxable brokerage accounts in 2022.

In contrast, nearly a fifth (18%) of households with $1 million to $10 million have over half of their investable assets in taxable brokerage accounts in 2022.

Younger households see liquidity benefits

Younger households under age 35 are awakening to the benefits of liquidity offered by taxable accounts, including taxable brokerage, the report said. Nearly one third (29%) of younger mass-affluent households hold 50% or more of their portfolios in taxable brokerage accounts, in contrast to 4% of mass-affluent households ages 44 to 54.

“More mass affluent households should look closely at the advantages of liquid taxable brokerage assets, taking a page from the playbook of younger households,” Laura Varas, CEO and founder of Hearts & Wallets, said. “The benefits of liquidity and tax deferral need to be balanced. Liquidity may be more important for certain households than the current diversification across tax registrations, and advice should reflect this.”

Growing role of real estate and identifying business opportunities
The research also analyzes the growing role that real estate net equity plays in household wealth, with real estate net equity now representing a bigger portion (23%) of household wealth than retirement assets (19%).

Sizing examples within the report illustrate how the latest Portrait data can identify market opportunities, including for “mass affluent” households under age 55 who are excellent savers ($10,000-plus per year) and wealthy households ($5 million to under $10 million) who are dissatisfied with their current main financial-services provider. The sizing draws upon the Portrait Grid™, which allows mutually exclusive and collectively exhaustive (MECE) segmentation of numerous age-asset segments.

The Portrait™ of U.S. Household Wealth: Sizing Opportunities from Retirement to High Net Worth and Exploring the Role of Real Estate report is drawn from the latest data from Federal Reserve Financial Accounts of the United States (“Z.1”), U.S. Census Bureau population estimates, Survey of Consumer Finances (“SCF”) and the Hearts & Wallets Investor Quantitative™ (IQ) Database, with over 120 million data points on saving, investing and advice behaviors from 70,000 U.S. households dating back to 2010. The latest IQ™ Database survey wave consists of 5,993 U.S. households and was fielded Aug. 15 to Sept. 15, 2022.

The report provides insight into growth and concentration trends for U.S. household assets. This research allows sizing of retail investor segments and the demand for solutions, with an expanded visibility into assets by account and households with $5 million to under $10 million in 2022.

Ayo Mseka has more than 30 years of experience reporting on the financial services industry. She formerly served as editor-in-chief of NAIFA’s Advisor Today magazine. Contact her at [email protected]. 

© Entire contents copyright 2023 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

No image

Ayo Mseka has more than 30 years of experience reporting on the financial services industry. She formerly served as editor-in-chief of NAIFA’s Advisor Today magazine. Contact her at [email protected].

Older

Seeking Stability In 2023

Newer

How to talk to teens and adult children about life insurance

Advisor News

  • What advisors must know about accessible client documents
  • Your client texted. Now what? The compliance rules advisors better know
  • Helping small-business owners build, grow and exit
  • Help women break through their retirement roadblocks
  • Advisors await SEC decision on Vanguard fair fund distribution
More Advisor News

Annuity News

  • STATE AUDITOR JAMES BROWN KICKS OFF NATIONAL LIFE INSURANCE AWARENESS MONTH BY CONNECTING MONTANANS TO POLICY LOCATOR TOOL
  • Wink: Annuity sales post strong Q2, led by MYGAs and structured products
  • Legacy Marketing Group partners with Malibu Life USA for annuity launch
  • Best’s Market Segment Report: Global Life/Annuity Reinsurers Remained Poised for Steady Growth
  • When technology becomes easy to rent, what still separates life and annuity carriers?
More Annuity News

Health/Employee Benefits News

  • Idaho's Medicaid new work requirements will start in January
  • Can insurers finally eliminate the supplemental claims headache?
  • Idaho's Medicaid work requirements start in January. Here's how they will work.
  • ATTORNEY GENERAL KEN PAXTON INVESTIGATES TRIWEST HEALTH INSURANCE COMPANY OVER WRONGFUL DENIAL OF TRICARE CLAIMS
  • Turek calls for public health insurance option amid cancer crisis
Sponsor
More Health/Employee Benefits News

Life Insurance News

  • JAB Insurance Launches JAB Institutional, a Next-Generation Growth and Innovation Platform for Insurance and Financial Services
  • STATE AUDITOR JAMES BROWN KICKS OFF NATIONAL LIFE INSURANCE AWARENESS MONTH BY CONNECTING MONTANANS TO POLICY LOCATOR TOOL
  • Taxpayers are on the hook if Dodgers owner's insurance companies go under
  • Lincoln Financial Research Finds 78% of Families Haven’t Discussed Life Insurance
  • Venus Williams to headline speaker roster for Finseca 2027 experience
Sponsor
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Press Releases

  • Classic Car Insurer OpenRoad Insurance Expands to 40 U.S. States in Two Years
  • How Aspire General Turned an Early Technology Bet Into Claims Automation at Scale with Kyber
  • Adjusto launches AI-Native contents claims services powered by its technology platform
  • URL Insurance Group Celebrates 40 Years of Service, Growth, and Industry Leadership
  • MassMutual Ascend Surpasses $2 Billion in Lifetime Advisory Annuity Sales, Reflecting Continued Momentum in RIA Channel
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.