Integrity Marketing Group acquires Senior Planning Center

DALLAS – AUGUST 30, 2022 – Integrity Marketing Group, a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has acquired Senior Planning Center, an independent marketing organization based in Farmington, Maine. As part of the acquisition, Tony Arruda, Founder and CEO of Senior Planning Center, will become a Partner in Integrity, and Stephanie O'Leary will become President of Senior Planning Center. Financial terms of the acquisition were not disclosed. 

Through Integrity’s omnichannel platform of innovative insurtech resources, Senior Planning Center can scale offerings to recruit more agents and establish a footprint in new markets. These end-to-end systems include quoting and enrollment technology, ongoing product development and Integrity’s proprietary MedicareCENTER. Integrity also offers all partners comprehensive administrative support through its shared business services, which encompass People & Culture, Technology & Innovation, legal and compliance, and access to world-class advertising and marketing.

In addition, Senior Planning Center now receives the opportunity to offer its employees meaningful company ownership through the Integrity Employee Ownership Plan.