Insurers Wrestling With Distribution, Profitability Concerns: Survey
Courtesy of LIMRA
Insurers have serious concerns about distribution and profitability in the new COVID-19 world, a new survey finds.
LIMRA worked with the Society of Actuaries and Oliver Wyman to conduct a series of short surveys on the COVID-19 pandemic and its potential effects on the insurance industry.
The COVID-19 pandemic has resulted in social-distancing practices and volatile market conditions that have caused disruptions in many life insurance companies’ processes.
About 90% of the companies rated distribution/social distancing and pricing/new business profitability (89%) as a concern and 77% listed in-force profitability.

“Companies have had to be nimble in making adjustments where needed to their product rates and pricing,” said Marianne Purushotham, research actuary, LIMRA, who co-authored the survey.
Depending on the product, various factors contribute to companies’ current pricing challenges:
• Increased cost of hedging and declining government bond rates were the biggest concerns for variable annuity writers;
• Declining government bond rates and rising credit spreads/default risk topped the concerns for fixed and/or fixed indexed annuity writers;
• Underwriting uncertainty, declining government bond rates, and increased/uncertain mortality/morbidity were the primary concerns for term life writers; and
• Declining government bond rates and underwriting uncertainty presented the biggest challenges for permanent life insurers.
To manage these new economic challenges companies have taken various steps:
• 58% of respondents have increased the frequency of reviews for pricing/caps/crediting rates;
• Two-thirds of respondents have increased monitoring of new business volumes and almost half (47%) have increased their monitoring of new business profitability;
• About half of respondents have adjusted non-guaranteed elements and about 30% have adjusted guarantees;
• Almost 6 in 10 respondents have restricted life and health products for recent travel to specific countries; and
• About one-third have updated their long-term interest rate assumptions.
There have also been changes in underwriting for life insurance products. Two-thirds of respondents have changed their underwriting process to address the lack of access to traditional paramedical testing.
Of those who have changed, about two-thirds are using attending physician statements in place of fluid requirements, two-thirds are increasing automated/accelerated underwriting limits, and about one half are using telephone or FaceTime screenings.
The study results indicate life insurers are adapting to the new economic conditions and physical limitations brought on by the COVID-19 pandemic. These changes will enable companies to continue to provide Americans the protection products they need to secure their financial future.



Iowa The First State To Adopt Best-Interest Annuity Sales Rules
Brighthouse Boasts Strong Sales In Life, Annuity Segments
Advisor News
- Latest state budget raises taxes on Californians, ignores voter priorities
- What advisors and clients must know about Roth conversions
- Worker retirement confidence dips to lowest level in a decade
- What’s behind private equity investment in insurance brokerages
- Advisors get a win as NJ Senate passes independent contractor bill
More Advisor NewsAnnuity News
- Why annuities are gaining traction with younger investors
- Best’s Special Report: U.S. Life/Annuity Industry Sees Bottom-Line Growth Despite 18% Decline in Total Income in First-Quarter 2026
- Globe Life Inc. (NYSE: GL) Records 52-Week High Thursday Morning
- Fortitude Re Completes $500 Million FABN Issuance
- Reframing retirement income for greater certainty
More Annuity NewsHealth/Employee Benefits News
- California is getting ready to increase a health insurance tax. Will it affect your premium?
- Attorney General issues guidance to New Yorkers facing health insurance changes
- Latest state budget raises taxes on Californians, ignores voter priorities
- ATTORNEY GENERAL JAMES ISSUES GUIDANCE TO NEW YORKERS FACING HEALTH INSURANCE CHANGES
- Findings from Brown University Provides New Data on Managed Care (Low-Value Care Following Hospital and Private Equity Acquisition in Primary Care): Managed Care
More Health/Employee Benefits NewsLife Insurance News
- Researchers from Georgia Institute of Technology Report on Findings in Insurance (Black Life Insurance Companies, Mortgages, and African American Homeownership Before 1964): Insurance
- How much money do Connecticut residents need to retire comfortably?
- Earl Dudley Jr. to Become Chief Human Resources Officer at Mutual of Omaha
- How accelerated underwriting is transforming life insurance
- OVER $107 MILLION IN LIFE INSURANCE BENEFITS LOCATED FOR TENNESSEANS IN 2025 THROUGH NAIC'S LIFE INSURANCE POLICY LOCATOR SERVICE
More Life Insurance News