Genworth, Prudential Seek LTCi Rate Hikes In Favorable Conditions - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Top Stories
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Top Stories
Top Stories RSS Get our newsletter
Order Prints
February 12, 2020 Top Stories
Share
Share
Tweet
Email

Genworth, Prudential Seek LTCi Rate Hikes In Favorable Conditions

By John Hilton

State regulators appear to be approving more long-term care insurance rate increases than in the past, even as work continues to establish a consistent national rate review process.

According to data collected by S&P Global Market Intelligence, regulators approved at least 243 LTCi rate hikes during the fourth quarter of 2019, which could lead to insurers collecting an additional $119.6 million in calculated written premiums across the country.

Genworth Financial accounted for more than half of that aggregate total, according to S&P Global, with CEO Thomas McInerney telling the publication that long delays in some states forced the insurer to seek higher rate increases as a result.

Genworth and Prudential appeared for two rate-increase public hearings last week before the South Carolina Department of Insurance. The public hearings were the brainchild of Ray Farmer, director of the insurance department, who has said he wanted to give policyholders a chance to participate in the rate-hike process.

He lobbied for a change in state law that allowed him to hold public hearings and Gov. Henry McMaster signed the bill in March. The first public hearing under the new law was held in November with Continental Casualty. The insurer requested an 18% rate hike in mid-2019.

Rate Hike Details

Genworth is asking South Carolina regulators for six separate rate hikes covering six different blocks and ranging from 21% to 70% on a block dating to 1992. Genworth manages the largest LTCi block in the industry, the company told regulators, servicing 1.1 million policyholders and
managing 50,000 active and pending claims.

In South Carolina, Genworth has 18,000 policyholders and 1,100 claimants. Statutory after-tax losses on legacy LTCi policies have averaged $425 million annually over the last five years, excluding reserve increases. Genworth said it has lost $3.6 billion on LTCi since 2006 and "will continue to incur significant losses."

Genworth was represented at the Feb. 5 hearing by Matt Keppler, president of the company's LTCi closed block, and Lynn White, senior vice president and chief of staff.

A popular product in the 1990s, LTCi was badly underpriced. Many insurers sought, and continue to seek, significant rate hikes to stabilize their books.

Genworth provided data to show how graying baby boomers sent LTCi claims through the roof. In 2010, the insurer paid 140,000 cumulative claims. By 2019, that number swelled to 298,000.

Appearing Feb. 6, Prudential explained why it seeks rate increases of 0% to 140% on seven different blocks.

"Due to lower voluntary lapse rates and mortality it is projected that a significant number of policyholders will remain in force much longer than originally expected," a Prudential graphic explained.

Prudential is offering policyholders several different options to proceed with its LTCi policies, including cutting benefits to paying to full increases. Between 86% and 87% of customers are choosing to pay the full increases, the insurer said, with 10% to 11% reducing benefits.

In 2017, LTCi insurers paid $9.2 billion in claims. Approximately 26%  of that is estimated to have resulted from injury or stroke/heart disease. Prudential is "pursuing a trial implementation program to lower the risks of these types of claims," the company said. That includes in-home visits to policyholders who are not on a claim.

LTCi Task Force

Farmer was recently elected president of the National Association of Insurance Commissioners. The NAIC established a Long-Term Care Insurance (EX) Task Force in April with the express purpose of establishing a standardized rate review process.

The uniform rate hike proposal is relatively simple: streamline the LTCi rate review process so multiple state insurance departments are not duplicating the same work, while insurers are not answering the same questions over and over. Time and money would be saved and a uniformity would emerge over time.

NAIC developed a similar uniform process for market conduct and other financial examinations.

A second part of the task force's charge is to "identify options to provide consumers choice regarding modifications to long-term care insurance contract benefits where policies are no longer affordable due to rate increases."

The task force last met for an hour Dec. 9 at the NAIC Fall Meeting. It has no calls or meetings scheduled.

InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at [email protected]. Follow him on Twitter @INNJohnH.

© Entire contents copyright 2020 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

 

John Hilton

InsuranceNewsNet Senior Editor John Hilton has covered business and other beats in more than 20 years of daily journalism. John may be reached at [email protected]. Follow him on Twitter @INNJohnH.

Older

Iowa Insurance Agents Fined For ‘Deceptive’ Mailers Targeting Elderly

Newer

Florida Bill To Ban Insurers From Using Genetic Info Passes Hurdle

Advisor News

  • Global economic growth will moderate as the labor force shrinks
  • Estate planning during the great wealth transfer
  • Main Street families need trusted financial guidance to navigate the new Trump Accounts
  • Are the holidays a good time to have a long-term care conversation?
  • Gen X unsure whether they can catch up with retirement saving
More Advisor News

Annuity News

  • Lincoln Financial Introduces First Capital Group ETF Strategy for Fixed Indexed Annuities
  • Iowa defends Athene pension risk transfer deal in Lockheed Martin lawsuit
  • Pension buy-in sales up, PRT sales down in mixed Q3, LIMRA reports
  • Life insurance and annuities: Reassuring ‘tired’ clients in 2026
  • Insurance Compact warns NAIC some annuity designs ‘quite complicated’
More Annuity News

Health/Employee Benefits News

  • Trumbull schools brace for rising health care, utility costs in 2026-27 budget
  • Vermonters urged to secure health coverage early for 2026
  • Guess which country pays the most for health care
  • GUEST COLUMN: Working is no guarantee you’ll have health insurance
  • THE PUBLIC PULSE Sunday Public Pulse
Sponsor
More Health/Employee Benefits News

Life Insurance News

  • Flawed Social Security death data puts life insurance benefits at risk
  • EIOPA FLAGS FINANCIAL STABILITY RISKS RELATED TO PRIVATE CREDIT, A WEAKENING DOLLAR AND GLOBAL INTERCONNECTEDNESS
  • Envela partnership expands agent toolkit with health screenings
  • Legals for December, 12 2025
  • AM Best Affirms Credit Ratings of Manulife Financial Corporation and Its Subsidiaries
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Slow Me the Money
Slow down RMDs … and RMD taxes … with a QLAC. Click to learn how.

ICMG 2026: 3 Days to Transform Your Business
Speed Networking, deal-making, and insights that spark real growth — all in Miami.

Your trusted annuity partner.
Knighthead Life provides dependable annuities that help your clients retire with confidence.

Press Releases

  • National Life Group Announces Leadership Transition at Equity Services, Inc.
  • SandStone Insurance Partners Welcomes Industry Veteran, Rhonda Waskie, as Senior Account Executive
  • Springline Advisory Announces Partnership With Software And Consulting Firm Actuarial Resources Corporation
  • Insuraviews Closes New Funding Round Led by Idea Fund to Scale Market Intelligence Platform
  • ePIC University: Empowering Advisors to Integrate Estate Planning Into Their Practice With Confidence
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2025 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet