Foresters Financial today announced the launch of Foresters Go, a wellness platform that integrates wearable app-enabled technology and behavioral science to inspire and reward healthy lifestyles.
Foresters Go is now available, as a complimentary benefit, to current and future Foresters members across Canada and the United States, with a planned rollout in the United Kingdom coming in 2022, the insurer said in a news release.
Earlier this year, Foresters announced it had teamed up with dacadoo AG – an award-winning Insurtech specializing in digital health engagement and health risk quantification – to design Foresters Go exclusively for Foresters members.
Working with dacadoo, Foresters customized Foresters Go based on feedback from over one thousand pilot participants made up of members, advisors and employees. Based on their experiences, Foresters Go features an intuitive user interface that offers personalized goals and interactive coaching.
Highlights of Foresters Go include:
Health tracking: Seven dedicated, interactive areas to track holistic health: physical and mental health, sleep, nutrition, mindfulness, physical activity, smoking habits, and alcohol intake. Intuitive display of information includes a summary section that outlines changes in Health Score and information about how the Health Score works.
Personalization: Customized wellness advice and goal recommendations, prioritized by the answers provided during the initial assessment and user input. Easy to understand guidance connects a tracker and adds friends, with real-time interaction with other members engaging in well-being challenges.
Rewards: Achieving goals, answering questions, and engaging in Foresters activity challenges rewards users with Foresters Go points. Reward categories may include merchandise (e.g., tablets, smart watches), gift cards, or charitable donations. The reward choices number in the thousands.
For nearly 150 years, Foresters fraternal purpose has been guided by its mission to enrich the well-being of everyday families and their communities. Beyond nurturing physical and mental well-being, Foresters Go will incorporate rewards for volunteerism.
“No one expects a 150-year-old fraternal life insurer to be an industry transformer,” said Jim Boyle, President and CEO of Foresters Financial. “But our 19th century charter to enrich the well-being of our members and their communities, in many ways, was presciently designed with the foresight of 21st century innovation.”
Peter Ohnemus, President and CEO of dacadoo, added, “We are pleased to have worked with Foresters, our first client that is a fraternal life insurer, and look forward to their members using our world-class solutions that have been carefully customized to their needs. This brings us one step closer to fulfilling our vision of providing great life and health outcomes worldwide through digital health engagement tools.”
Life Insurance with a Larger Purpose
Foresters Go is part of the Foresters goal to develop innovative member benefits, products, and service offerings that promote a lifetime of well-being, and align with Foresters fraternal purpose to enrich the lives of families and their communities. That’s life insurance with a larger purpose.
Bringing a better, new normal to everyday North American families, Foresters offers a suite of unique member benefits and is redefining the conventional life insurance model. Member benefits1 include opportunities for scholarships, orphan benefits, community volunteer grants, Wills and other legal documents, Lifelong Learning, MemberDeals, and more.