Equitable research looks at financial protection as an asset class - Insurance News | InsuranceNewsNet

Advisor News

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Advisor News
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Advisor News
Advisor News RSS Get our newsletter
Order Prints
December 20, 2022 Advisor News
Share
Share
Post
Email

Equitable research looks at financial protection as an asset class

By Press Release

Research commissioned by Equitable examined attitudes toward retirement in light of increased inflation and the impact of the COVID-19 pandemic. The findings below provide actionable insights centered on financial protection products, and their role in protecting retirement savings and assets.

Key findings:

Inflation and the pandemic are driving changing attitudes toward retirement:

    • Four in 10 Americans have less confidence in their ability to achieve their retirement goals than before the pandemic, with 77% of those respondents citing increasing prices and 72% of them citing reduced spending power as a concern.
    • Almost half have already acted on these concerns since the pandemic, and some have relied on specific tactics such as changing investment strategies, saving more toward retirement or pursuing part-time work or a new career, and delaying retirement or taking loans from retirement savings.

Top retirement goals are guaranteed monthly income and protecting savings from market fluctuations:

    • Two in three respondents ranked monthly guaranteed money to cover living expenses as their top retirement goal, with protection of savings falling close behind at 60%.
    • These goals ranked well above others, such as saving a specific amount for retirement or earning a competitive rate of return on savings.

 

Greater comfort and knowledge of financial protection products:

    • More than six in 10 U.S. household decisionmakers report familiarity with financial protection products, with more affluent respondents citing the most familiarity.
    • More than half of survey takers say they are comfortable with financial protection product investments, and nearly half recognize such products can help protect their investments from rising inflation and sustained market downturns.
    • Two thirds of those between 35 and 52 report being more interested in financial protection products as a response to the pandemic.
    • More than half of Americans are currently invested in a financial protection product such as annuities or life insurance, and almost half are currently invested in, or considering, annuities.
    • Among those invested in financial protection products, 58% are confident that these types of products will have a positive impact on their retirement goals, and only 11% say they are not confident of that positive impact.

 

Increased interest in professional advice:

    • Among Americans who don’t have a financial advisor or aren’t sure if they have one, 53% report interest in obtaining one.
    • Advice on investments in general and financial protection products with guarantees, such as annuities and life insurance, are of the most interest when considering a financial advisor.

 

 

Methodology

The research, “Financial Protection as an Asset Class,” was conducted by KRC Research. A representative cross-section of Americans consisting of 1,000 household decision-makers aged 35-79 were surveyed online in Q1 2022. The survey sample mirrors Census demographic distributions of gender, race/ethnicity, and region for this age group. All percentages have been rounded. The use of the term “financial advisor” or “advisor” for purposes of the survey questions and responses by both the consumers and the financial advisors queried does not necessarily imply that the individual is a registered investment advisor (RIA). The use of these two terms is meant in a general sense of the word or phrase to describe working with an investment advisor, a licensed insurance agent or other financial professionals who may sell annuity products.

 

Press Release

Older

Congress reaches deal on historic retirement saving changes

Newer

How data automation can help insurance companies with data conversion

Annuity News

  • LIMRA: Annuity sales notch 10th consecutive $100B+ quarter
  • AIG to sell remaining shares in Corebridge Financial
  • Corebridge Financial, Equitable Holdings post Q1 earnings as merger looms
  • AM Best Assigns Credit Ratings to Calix Re Limited
  • Transamerica introduces new RILA with optional income features
More Annuity News

Health/Employee Benefits News

  • Arizona's Medicaid, AHCCCS, undergoes huge changes
  • Rob Schofield: NC’s new Medicaid ‘compromise’ comes at a cost
  • We have to stop this with our votes | RODNEY WALKER
  • MCCLELLAN INTRODUCES BILL TO HELP VIRGINIANS KEEP THEIR MEDICAID COVERAGE
  • The Spine of Justice Roberts
More Health/Employee Benefits News

Life Insurance News

  • Best’s Market Segment Report: AM Best Maintains Stable Outlook on Italy’s Non-Life Insurance Segment
  • 2025 Insurance Abstracts
  • AM Best Assigns Credit Ratings to Tokio Marine Newa Insurance Co., Ltd.
  • Earnings roundup: Prudential works to save ‘unique’ Japanese market
  • How life insurance became a living-benefits strategy
More Life Insurance News

Property and Casualty News

  • Urgent consumer alert: Minnesota families targeted in bail scam
  • U.S. SENATORS TINA SMITH, DAVE MCCORMICK, RUBEN GALLEGO AND THOM TILLIS INTRODUCE BIPARTISAN LEGISLATION TO EXTEND THE TERRORISM RISK INSURANCE PROGRAM FOR SEVEN YEARS
  • Richmond National Insurance wins second place for midsize company Richmond National Insurance wins second place for midsize company
  • Candidates for California insurance commissioner say they can fix the state’s coverage crisis
  • Ohio State Bar Association and ALPS Insurance Reach Agreement for Sale of Ohio Bar's Insurance Provider
More Property and Casualty News

- Presented By -

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Why Blend in When You Can Make a Splash?
Pacific Life’s registered index-linked annuity offers what many love about RILAs—plus more!

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Bring a Real FIA Case. Leave Ready to Close.
A practical working session for agents who want a clearer, repeatable sales process.

Discipline Over Headline Rates
Discover a disciplined strategy built for consistency, transparency, and long-term value.

Inside the Evolution of Index-Linked Investing
Hear from top issuers and allocators driving growth in index-linked solutions.

Press Releases

  • Sequent Planning Recognized on USA TODAY’s Best Financial Advisory Firms 2026 List
  • Highland Capital Brokerage Acquires Premier Financial, Inc.
  • ePIC Services Company Joins wealth.com on Featured Panel at PEAK Brokerage Services’ SPARK! Event, Signaling a Shift in How Advisors Deliver Estate and Legacy Planning
  • Hexure Offers Real-Time Case Status Visibility and Enhanced Post-Issue Servicing in FireLight Through Expanded DTCC Partnership
  • RFP #T01325
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet