Consumer Interest in Annuities Perks as Feds Discover Value
By Arthur D. Postal
InsuranceNewsNet
WASHINGTON – Perhaps half of all pre-retiree and retiree U.S. households with assets of at least $100,000 are interested in converting assets into guaranteed lifetime income for retirement, according to a new study.
The survey published by LIMRA’s Secured Retirement Institute comes as consumers, think tanks, the insurance industry and government appear to be focusing on whether Americans are properly preparing for retirement.
A poll released earlier this week by CBS found that most Americans who are not yet retired have difficulty juggling savings for retirement and paying their bills, and 64 percent are anxious about the amount of retirement savings they currently have. The poll also found that 55 percent think they will ultimately be financially ready to retire when they want to; 41 percent do not think they will.
At the same time, a new study published by Brookings Institution determined that guaranteed lifetime income annuities, also known as Qualified Longevity Annuity Contract, or QLAC, can play a key role in addressing the growing concern that retirees will outlive their assets.
And, the IRS and the Department of Labor last week issued guidance that gives the go-ahead for QLACs to be sold to consumers through target date mutual funds.
Non-retired Americans, younger Boomers (age 50-59), and those with assets between $100,000 - $499,000 are most interested in converting assets into guaranteed lifetime income for retirement, the survey by the LIMRA Secured Retirement Institute found.
“Our research shows that these demographic segments are less likely to have a defined benefit pension plan and will have to rely on their own assets to create retirement income,” said Matthew Drinkwater, associate managing director, LIMRA SRI.
Drinkwater said the survey found that 10 retirees and pre-retirees say having enough money to last their lifetime is a top priority, and nearly two thirds want to remain financially independent in retirement.
“Converting assets into a guaranteed income product, like an annuity, is a good way to ensure these goals are realized,” Drinkwater said he concluded as a result of the survey.
The 2014 study is “Finding the Right Mix: LIMRA Retirement Income Attitudes and Preferences.”
The study asked participants why they did not prioritize lifetime-guaranteed income. The top concerns pre-retirees and retirees mentioned include: guarantees potentially not keeping up with inflation; fear of locking in low rates of return, and lack of trust in companies backing the guarantees.
“But people’s perceptions are often due to a lack of knowledge and misconceptions about annuities,” Drinkwater said.
Drinkwater said that advisors and companies have an opportunity to help educate consumers about the benefits of annuities. He said the research has revealed that a high level of annuity knowledge translates into positive attitudes about the products.
“Taking the time to explain how these products are designed and the unique value proposition they offer can overcome these concerns and address the very things these consumers say are most important to them,” he said.
Arthur D. Postal has covered regulatory and legislative issues for more than 30 years in Washington, D.C. He can be reached at [email protected].
© Entire contents copyright 2014 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.


Fidelity & Guaranty Life Adds Flexibility To Fixed Index Life Product
Health Care Premiums Increased 4.4% In 2014, Aon Finds
Advisor News
- SEC moves to simplify electronic delivery of investor communications
- Nearly half of nonretirees doubt they will fully retire
- How much could failure to fund Social Security cost average Americans?
- How can more Americans achieve financial independence?
- Savers vs. spenders: How money management attitudes impact financial confidence
More Advisor NewsAnnuity News
- Corebridge Financial enhances The Power Series of Index Annuities
- LIMRA predicts strong life and annuity sales for the rest of 2026
- Jackson CEO Laura Prieskorn to retire at the end of 2026
- Has your annuity been reinsured in the Cayman Islands? Here’s why it matters
- DOL slams pension risk transfer lawsuit as ‘opportunistic’ litigation
More Annuity NewsHealth/Employee Benefits News
- AI belongs on your organizational chart, and that’s a good thing
- New dashboard tracks Kansas Affordable Care Act enrollment by legislative district, county
- ICYMI – CANDIDATE COOPER NOW TRYING TO BLAME HIS HEALTH INSURANCE PALS FOR GOVERNOR COOPER'S 57% INCREASE IN HEALTHCARE COSTS IN NC
- Business People: Edric Funk to take over as Toro Co. CEO
- Insurers propose premium increases for ACA customers in Iowa
More Health/Employee Benefits NewsLife Insurance News
- LIMRA predicts strong life and annuity sales for the rest of 2026
- Best’s Market Segment Report: AM Best Maintains Stable Outlook on Vietnam’s Non-Life Insurance Segment
- AM Best Comments on Credit Ratings of Horace Mann Educators Corporation and Its Subsidiaries Following Announced Transaction with Medical Mutual of Ohio
- AM Best Affirms Credit Ratings of Hanwha General Insurance Company Limited
- Globe Life boosts Q2 earnings, eyes AI shift for long-term growth
More Life Insurance News