Can employee benefits provide a solution for long-term care? - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.ā„¢

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading InsuranceNewsNet Magazine
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be anĀ INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Health
InsuranceNewsNet Magazine RSS Get our newsletter
Order Prints
March 1, 2023 InsuranceNewsNet Magazine
Share
Share
Tweet
Email

Can employee benefits provide a solution for long-term care?

Tiny human figures sitting on stacks of coins
By Frank Morang

We’re living in what many are calling a ā€œcare crisis.ā€ If you’re a benefits broker, you know exactly what I’m talking about: the discussion around long-term care. Over the past few years, demographic, legislative and economic factors have come together to force tough conversations among clients, brokers and financial consultants.

What’s contributing to this care crisis? The increasing costs of long-term care, for one thing. But also, the increased likelihood that people will need long-term care. Some states (notably the state of Washington) already have considered legislative action to address this issue. That’s how serious it is right now.

This crisis also is driven by population trends. If you looked at the U.S. population by age, it would probably look like a pyramid. Young people at the bottom, fewer older people at the top.

However, things are shifting. Now the older generation is much larger — and that phenomenon will continue in the years ahead.

Why?

For starters, baby boomers (those born between 1946 and 1964) are entering their senior years.
And younger people aren’t having as many kids. In 1965, families on average had 2.44 children. In 2020, that number had fallen to only 1.93.

On top of that, medical advances have helped extend life expectancies. In 1960, the average life expectancy was just under 70 years. In 2022, it’s 77 years.
Each one of those shifts is significant. Combined, they play a huge role in this emerging care crisis.

The challenges of standalone long-term care plans

Those population shifts I just mentioned highlight an issue that already was surging. For years, insurance companies sold individual long-term care policies that relied on a number of assumptions that never happened. For example, cancelation rates were much lower than expected, medical costs escalated, mortality decreased, and people have been able to live longer with more severe disease and illness than was the case a couple of decades ago.

As a result, insurance companies:

Ā» Underestimated how many policyholders would make claims.

Ā» Underestimated how long those policyholders would need care.

Ā» Overestimated investment returns — they have typically been as little as half of what was projected.

So, insurance companies are now asking state regulators for support. In some instances, they’re winning large premium increases.

Other states are considering legislation as a way to address the issue of care for citizens who end up on Medicaid to receive long-term care. This is a significant and growing cost for state budgets. Washington state’s WA Cares Act, which established a long-term care insurance benefit for all eligible workers to address the future long-term care crisis, provides a blueprint. But looking ahead, pending legislation in other states could be different, leaving employers and their workers to solve the challenge.

A LONG-TERM CARE CRISIS IS LOOMING
• 70% of adults over age 65 will develop severe long-term needs before they die, but only 48% will receive paid care.
• Only about 7% of Americans own a private long-term care policy.
• High care costs quickly exhaust personal savings and force a spend down to poverty levels to qualify for Medicaid.
• Unpaid care often is left to family members, who face significant financial and emotional burdens.
• 41 million caregivers provide an estimated 43 billion care hours each year. This equals an estimated $470 billion in economic impact.
• 60% of caregivers are employed, 40% of them full time.
• Caregivers spend an average of $7,000 on out-of-pocket expenses related to care.
Source: National Association of Insurance and Financial Advisors Limited and Extended Care Planning Center

Hybrid solutions present a viable alternative

We’re all starting to see that standalone long-term care coverage may not be the best solution for many people. It’s often positioned as a ā€œuse it or lose itā€ proposition, which can incentivize lower voluntary lapse rates and higher usage. On the flip side, hybrid products can have lower long-term care incidence.

Hybrid products, on the other hand, combine life insurance and long-term care benefits. Employees would purchase life insurance coverage that includes the ability to advance part of the death benefit for care needs. Based on what we’re hearing so far, this seems to be much more helpful and practical for employees for a few big reasons.

First: it ensures the use of the benefits. The employee will either end up using the benefits for long-term care, for a terminal illness or for a death benefit.

Second, it’s attractive for younger employees too. In this model, the younger you are when you purchase coverage, the lower your premiums and the greater amount of life and long-term care coverage you can afford.

Third, hybrid products can include benefits for family caregivers as well as for professional care — a huge perk for many employees who may need or want care at home.
The design of these hybrid policies is also quite different from current standalone products. In some cases, the benefits can be structured as a fixed indemnity and pay out a specific amount, regardless of the expenses incurred by the policyholder. Translation: Employers don’t have to worry about the trend of increasing costs of long-term care services.

No easy answers, but conversations worth having

Your employer clients are hearing and seeing pressure from both sides of this issue. On one hand, employees and loved ones receiving care face increased financial stress due to the increased costs of care, lingering health issues if they can’t afford proper care, and increased distractions due to managing bills and changes at home.

On the other hand, employees who are providing care face significant emotional stress in addition to the time and energy that providing care requires. As a result, these employees frequently miss time at work and, in some cases, are leaving the workforce entirely.

But employers have tools to help. Retirement savings/401(k)s, health savings accounts and standalone long-term care insurance all can help employees finance their own care. Employee assistance programs can help too. Your employer clients can direct their workers to care planning tools and strategies or provide them with access to tools that can help them manage complex aspects of care.

There are no easy answers and there is no one-size-fits-all solution. But the time is right to have these conversations and explore new hybrid plans that combine life insurance with long-term care benefits.

This care crisis we’re in right now is not going away. Employers and employees alike must be educated and presented with solutions that can help address this very real risk — one that will impact the majority of American families.

Frank Morang

Frank Morang is a regional sales manager at Trustmark Voluntary Benefits. He may be contacted at [email protected].

Older

New York state’s best interest regulation has lasting impact

Newer

It’s go time for financial advisors on social media

Advisor News

  • Global economic growth will moderate as the labor force shrinks
  • Estate planning during the great wealth transfer
  • Main Street families need trusted financial guidance to navigate the new Trump Accounts
  • Are the holidays a good time to have a long-term care conversation?
  • Gen X unsure whether they can catch up with retirement saving
More Advisor News

Annuity News

  • Pension buy-in sales up, PRT sales down in mixed Q3, LIMRA reports
  • Life insurance and annuities: Reassuring ‘tired’ clients in 2026
  • Insurance Compact warns NAIC some annuity designs ā€˜quite complicated’
  • MONTGOMERY COUNTY MAN SENTENCED TO FEDERAL PRISON FOR DEFRAUDING ELDERLY VICTIMS OF HUNDREDS OF THOUSANDS OF DOLLARS
  • New York Life continues to close in on Athene; annuity sales up 50%
More Annuity News

Health/Employee Benefits News

  • THE PUBLIC PULSE Sunday Public Pulse
  • Stafford woman's premiums set to rise to $2,240 a month Stafford woman's premiums set to rise to $2,240 a month
  • Dec. 15 last day for ACA health coverage starting Jan. 1
  • Tim Walz says Minnesota is auditing payments in Medicaid programs vulnerable to fraudsters. But the scope of the audit is quite limited
  • Higher cost, worse coverage: Affordable Care Act enrollees say expiring subsidies will hit them hard
Sponsor
More Health/Employee Benefits News

Life Insurance News

  • Legals for December, 12 2025
  • AM Best Affirms Credit Ratings of Manulife Financial Corporation and Its Subsidiaries
  • AM Best Upgrades Credit Ratings of Starr International Insurance (Thailand) Public Company Limited
  • PROMOTING INNOVATION WHILE GUARDING AGAINST FINANCIAL STABILITY RISKS ˆ SPEECH BY RANDY KROSZNER
  • Life insurance and annuities: Reassuring ‘tired’ clients in 2026
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Slow Me the Money
Slow down RMDs … and RMD taxes … with a QLAC. Click to learn how.

ICMG 2026: 3 Days to Transform Your Business
Speed Networking, deal-making, and insights that spark real growth — all in Miami.

Your trusted annuity partner.
Knighthead Life provides dependable annuities that help your clients retire with confidence.

Press Releases

  • National Life Group Announces Leadership Transition at Equity Services, Inc.
  • SandStone Insurance Partners Welcomes Industry Veteran, Rhonda Waskie, as Senior Account Executive
  • Springline Advisory Announces Partnership With Software And Consulting Firm Actuarial Resources Corporation
  • Insuraviews Closes New Funding Round Led by Idea Fund to Scale Market Intelligence Platform
  • ePIC University: Empowering Advisors to Integrate Estate Planning Into Their Practice With Confidence
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
Ā© 2025 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet