Assured Allies launches NeverStop for the 55+ market - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Health/Employee Benefits News
Topics
    • Life Insurance News
    • Annuity News
    • Health/Employee Benefits
    • Property and Casualty
    • Advisor News
    • Washington Wire
    • Regulation News
    • Sponsored Articles
    • Monthly Focus
  • Exclusives
  • NewsWires
  • Magazine
  • Webinars
  • Free Newsletters
Sign in or register to be an INNsider.
  • INN Exclusives
  • Life Insurance News
  • Annuity News
  • Health/Employee Benefits
  • Property and Casualty
  • AdvisorNews
  • Washington Wire
  • Regulation News
  • Sponsored Articles
  • Monthly Focus
  • INN Exclusives
  • NewsWires
  • Magazine
  • Webinars
  • Free Newsletters
  • Insider Pro
  • About
  • Advertise
  • Editorial Staff
  • Contact
  • Newsletters

Get Social

  • Facebook
  • Twitter
  • LinkedIn
Health/Employee Benefits News
Health/Employee Benefits News RSS Get our newsletter
Order Prints
November 16, 2022 Health/Employee Benefits News No comments
Share
Share
Tweet
Email

Assured Allies launches NeverStop for the 55+ market

By Press Release

BOSTON and TEL AVIV, November 15, 2022 – Assured Allies, creators of the first successful aging platform through evidence-based interventions, today announced the launch of NeverStop, a science-backed wellness program designed to create the next generation of long-term care (LTC) insurance that delivers benefits to individuals, their families and insurance carriers.

The innovative wellness program uses data and predictive modeling based on the latest science of aging to help individuals stay active and connected. Participants can enroll in NeverStop as early as age 55 and can be rewarded with additional insurance coverage based on level of participation.

Assured Allies was founded in 2018 with a mission to make successful aging accessible by combining data, predictive analytics, science and human support. In 2020, the firm introduced AgeAssured, a free program offered through LTC insurance companies for individuals aged 75+ who want help continuing to live independently. The launch of NeverStop is the next step in Assured Allies’ mission of making successful aging more financially accessible.

The first carrier to integrate NeverStop’s services is EquiTrust Life Insurance Company, which is issued through the new Bridge fixed indexed annuity and LTC rider. Bridge allows its members to have access to NeverStop, through which they can earn more LTC coverage, a long-term care plan, the ability to protect and grow their assets and an Assured digital underwriting process that takes 30 minutes to complete and has a 100% guarantee acceptance.

As it currently stands, very few people who need LTC coverage are able to access it. In fact, it’s estimated that 50% of older adults will need long-term care at some point in their lives, and yet only 7% of adults over 50 have an LTC policy. Assured Allies’ partnership with EquiTrust offers consumers a way to take an early, proactive role in the financing of their aging, enabling them to prevent what they can and prepare for what they can’t. Through the new Bridge fixed indexed annuity and NeverStop, consumers will be able to lead more active, healthy and independent lifestyles with access to personalized wellness plans, web-based tools and a health coach.

“Americans as young as 55 are starting to think about what they can do now to create a lifetime of successful aging; we created NeverStop for this generation,” said Roee Nahir, Co-founder and CEO of Assured Allies. “We use predictive analytics to create a personalized program that integrates nutrition, cognition support and personal coaching. By distributing this through EquiTrust – we are honored to have them as a launch partner – we combine these proactive steps with LTC insurance, for the first time, to eliminate future financial burdens.”

NeverStop is a win-win solution for both consumers and carriers. Consumers benefit from the clear wellness benefits, but also from the low-friction, digital underwriting that includes a LTC benefit with a 100% guaranteed issue. For carriers, NeverStop opens new distribution opportunities and improves persistency, helping them achieve better overall ROI.

“I have experienced the challenges of navigating the LTC ecosystem firsthand. The industry is ripe with opportunity to address important challenges that have been unmet for decades,” said Larry Nisenson, Chief Growth Officer at Assured Allies. “We have taken a science and data-led approach and combined it with human connections to bring both providers and consumers a solution that helps them overcome these challenges in new ways.”

“EquiTrust is always looking for ways to bring additional value to our policyholders,” said Joe Norton, Chief Operating Officer at EquiTrust. “Our development of this innovative product through our partnership with Assured Allies will give us access to NeverStop, which will give our policyholders both the practical tools and the financial means to achieve the goal of aging in place.”

For more information on NeverStop, visit NeverStop.com.

Older

Repeal and replace unlikely in new Congress, panel says

Newer

Amid the war for talent, don’t forget the retirement plan

Advisor News

  • Generation X confronts harsh new reality of retirement: unreadiness
  • Public sector pension plans brace for more economic shocks
  • Advisor trends and challenges for 2023: What’s the next big thing?
  • Roff: Woke investing may threaten your retirement security
  • Biggest threats to a comfortable retirement?
More Advisor News

Annuity News

  • Annuity sales on steady ‘positive trajectory’ through 2027, LIMRA predicts
  • Venerable to recapture annuity blocks from Athene
  • Indexed, MYGA annuities set Q1 sales record, says Wink
  • Global Atlantic announces $19.2 billion reinsurance agreement with MetLife
  • Prudential Financial to reinsure $10B block of traditional VAs with Constellation affiliate
Sponsor
More Annuity News

Life Insurance News

  • After lagging, life insurance sales on the increase
  • Life insurers’ Q1 profitability stays flat, Moody’s reports
  • Global Atlantic to stop selling new fixed indexed universal life policies
  • Life insurance sales down ‘across the board,’ Wink reports
  • Pan-American Life acquires Encova’s life insurance affiliate
More Life Insurance News

Property and Casualty News

  • Is insurance fraud a crime? Not everyone thinks so
  • Florida’s home insurance rates rising faster than any state, nearly triple U.S. average
  • Virginia court awards $1.5M to estate of cyclist killed in traffic accident
  • Business owners rethink their insurance as recession fears persist
  • Farmers Insurance the latest to send employees back to the office
More Property and Casualty News

- Presented By -

Top Read Stories

  • Why MYGAs are enjoying a renaissance
  • Annuity sales on steady ‘positive trajectory’ through 2027, LIMRA predicts
  • Product bundling, information key to annuity, LTCi purchases, studies show
  • Farmers Insurance the latest to send employees back to the office
  • Conning: Growing demand for in-plan annuities creates opportunity for insurers
More Top Read Stories >

Press Releases

  • International Industry Leaders Convene at Global Insurance Symposium
  • RFP #T01623
  • Insurity Event Response Guide: P&C Insurers Can Dramatically Reduce Time Spent on Event Response with Intuitive, Proactive Data Analysis
  • Shae Lucabaugh Joins TBX® as Senior Director of Operations
  • Insurity to Provide Sure Claims Payments as a Standalone Offering, Allowing Insurers to Go Live with the Cloud-Based Solution in Just 4 Weeks
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Life Insurance News
  • Annuity News
  • Health/Employee Benefits
  • Property and Casualty
  • Advisor News
  • Washington Wire
  • Regulation News
  • Sponsored Articles
  • Monthly Focus

Top Sections

  • Life Insurance News
  • Annuity News
  • Health/Employee Benefits News
  • Property and Casualty News
  • AdvisorNews
  • Washington Wire
  • Insurance Webinars

Our Company

  • About
  • Editorial Staff
  • Magazine
  • Write for INN
  • Advertise
  • Contact

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2023 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • AdvisorNews

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet