ATLANTA – Aug. 11, 2022: New consumer data shows a greater need for financial advice across generations. intelliflo, the leading cloud-based technology platform for financial advisors, today released results from our recently commissioned online survey conducted by The Harris Poll. More than 2,000 U.S. adults were surveyed around their attitudes related to their current financial situations and where professional help is needed.
Key findings from the survey include:
69% of Americans are concerned about their current financial situation; 64% of Gen Z (ages 18-25), 81% of Millennials (ages 26-41) and 75% of Gen X (ages 42-57) are concerned about their current financial situation.
Given the state of the current U.S economy, less than half of Americans (48%) say they are comfortable with their current financial plan.
50% of Gen Z and 39% of Millennials say they are uncomfortable with their current financial plan.
Paying down/off debt (28%), retirement planning (26%) and investing/portfolio management (24%) are the top three areas in which Americans say they need the most professional help.
80% of Gen Z and 84% of Millennials indicated there are areas with which they need professional help when it comes to their finances, compared to 70% of Gen X and 63% of Boomers (ages 58-76).
“Our recent survey highlights the widespread uncertainty people are currently experiencing around their financial situations and the many areas in which professional expertise is needed,” said Nick Eatock, Chief Executive Officer, intelliflo. “To help connect consumers with the tools and resources necessary to improve their financial planning, we have joined forces with the Financial Health Network. We are proud to become a member of Financial Health Network as their work directly supports our mission to widen access to financial advice.”
This survey was conducted online within the United States by The Harris Poll on behalf of Intelliflo from July 28-Aug 1, 2022, among 2,055 U.S. adults ages 18+. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + 2.8 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Warner May.