Lloyd Lofton is the founder of Power Behind the Sales. He is the author of The Saleshero’s Guide To Handling Objections, voted 1 of the 11 Best New Presentation Books To Read in 2020 by BookAuthority. Lloyd may be contacted at [email protected].
When targeting the LGBTQ+ market, advisors can highlight several key selling points to attract and serve this community effectively.
These trends represent a general overview of the industry and should continue to evolve as the financial landscape changes.
Mother’s Day is a good time to reflect on the monetary value of the work mothers do for their families and for society.
It remains to be seen how these changes will be implemented and what the full effects will be, but the executive order represents a step towards improving the health care system in the United States.
California lawmakers are considering Assembly Bill 567, which would create a long-term care saving program for W-2 workers in that state.
What led up to this crisis and why advisors should be appalled that it happened.
Use the provisions of SECURE 2.0 to open a conversation and answer prospect questions.
Make a commitment that you will keep and that will help you move past anxiety and fear to reach your goals.
The future is under no obligation to go along with your clients’ lack of plans and the end of 2022 brings with it some unique opportunities for your clients and for you.
A report generates some ideas on how to reach an important market segment.
What if our marketing message told a story of how consumers in this niche market can ensure their family could pay their monthly bills or their mortgage while preventing their loved ones left behind from facing a difficult situation due to a premature death?
Calendar year 2023 Medicare Advantage and Part D Final Rule (CMS-4192-F) was recently released, after public input. The result might…
The most recent rise in the consumer price index opens a door to a new set of discussions with clients. How to calm their fears and sell to the problems they have.
Managers face tremendous challenges in overseeing sales representatives in the work-from-home world. Here is how guided intelligence can help give them eyes and ears.
Setting New Year’s resolutions allows us to exercise the virtue of aspiring to a goal and following through on it, having a sense of control over the events in our life.
With all things new and unfamiliar, it’s hard to know what to say or do in support of those who need our understanding, support and encouragement.
A look at the top sales engagement challenges for 2022.
Salespeople think seniors aren’t good with technology or don’t use technology and this way of thinking is the reason they haven’t embraced virtual selling.
The need for an effective sales engagement playbook and sales process is a top challenge in motivating buyers.
The pandemic has brought numerous struggles and challenges for advisors. But it has opened new opportunities to make connections and to communicate with prospects.
