Lloyd Lofton is the founder of Power Behind the Sales. He is the author of The Saleshero’s Guide To Handling Objections, voted 1 of the 11 Best New Presentation Books To Read in 2020 by BookAuthority. Lloyd may be contacted at [email protected].
The real threat to advisors today is not technology. It is indistinguishability.
Why advisors are more important than ever in helping Americans plan for retirement.
The “One Big Beautiful Bill Act” didn’t just change tax rules or policy language — it changed how prospects feel.
Here is what this bill actually means for your prospects and how you — the advisor —can move the money to where it does the most good.
Here’s a framework for using artificial intelligence to build a profitable, resilient senior-market practice.
The cultural divide among Generation Z isn’t just political — it’s deeply personal.
If you’re still marketing the way you did five years ago — or even one year ago — you’re already behind.
This decision could have a direct impact on how you reach, educate and convert clients online.
Financial advisors and insurance agents have a unique opportunity to help federal employees who are being laid off..
Brevity is the key to getting clients and prospects to understand your advice.
Illinois Department of Insurance banned short-term limited duration health plans as of Jan. 1, 2025.
The CrowdStrike cyber event is another example of how clients depend on their advisors for calm and reason.
Content marketing strategy requires more than just quantity — it demands strategic planning and execution.
Women face a multitude of obstacles that require a tailored approach to retirement planning.
Conversational AI will change the way advisors interact with clients – are you ready?
Unleashing your creative strength will lead to stronger presentations.
Walmart announced it is raising its managers’ pay significantly. Maybe those managers need financial advice?
How consumers and advisors could be hurt if insurance distribution uses artificial intelligence to move to a direct-to-consumer model in the wake of the Department of Labor’s proposed fiduciary rule.
The pros and cons of how AI can reduce or even eliminate the need for licensed insurance agents, empowering distributions to embrace a direct-to-consumer approach and ushering in a new era of efficiency, cost-effectiveness and customer-centricity.
Learn how to embrace your uniqueness to transform your sales presentations.
