Lloyd Lofton is the founder of Power Behind the Sales. He is the author of The Saleshero’s Guide To Handling Objections, voted 1 of the 11 Best New Presentation Books To Read in 2020 by BookAuthority. Lloyd may be contacted at [email protected].
How consumers and advisors could be hurt if insurance distribution uses artificial intelligence to move to a direct-to-consumer model in the wake of the Department of Labor’s proposed fiduciary rule.
The pros and cons of how AI can reduce or even eliminate the need for licensed insurance agents, empowering distributions to embrace a direct-to-consumer approach and ushering in a new era of efficiency, cost-effectiveness and customer-centricity.