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Simplicity Group

Leading the Way: Simplicity’s Playbook for Success

December 1, 2025

As a partner and CEO of Simplicity Group, Bruce Donaldson believes the industry is at a defining moment that demands bold ideas, smarter tools, and a renewed focus on the people at the heart of it all.

Mitigate Tax Risks and Streamline the Sales Process

December 1, 2024

In today’s financial landscape, optimizing income strategies for tax-deferred accounts is more crucial than ever. With rising national debt and escalating tax rates, financial professionals must leverage efficient tax mitigants to help clients navigate retirement planning.

October 25, 2021

Guiding Agents to Success, Simplicity is Focusing on Education, Value, and Partnership

Nathan leads the life insurance division of Simplicity Group, working with all the Group’s Partners who specialize in life insurance. In this Q&A, Nathan explains why he is excited about the future of our industry and how Simplicity’s core principles help create an exciting path for advisor success.

The Big Shift

August 23, 2021

Big changes are underway in the industry. And they could soon elevate your production and your clients’ satisfaction. As you read this, paper apps, products taking months to issue, invasive underwriting and legacy systems are on their way out the door.

How Simplicity Group Agents Are Helping Clients Ease The College Burden

December 15, 2020

What you’re about to read might be the most effective (and original) door-opener and strategy that a holistic agent or advisor could wish for…

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