On this episode, we’ve got some great advice from Harvey Mackay.
Learning how to be special – a differentiator in people's lives – is the key to not only good sales, but to a good life.
If you’ve read any of Harvey Mackay’s bestselling books – such as Swim With The Sharks Without Being Eaten Alive – or his widely syndicated newspaper column, you know that he proved his ideas by using them in his own business first. When he was 26, he bought a small, failing envelope company – which he has since built into a $100 million business, employing more than 600 people.
Harvey drives his company with the motto: Do what you love, love what you do and deliver more than you promise. One of his biggest keys to success has been powerful networking – not just working on a good "How-do-you-do?" but actually becoming indispensable to others. He’s also famous for tools such as the Mackay 66, a list of the essential things salespeople should know about their prospects and clients.
02:30 Harvey says there’s one key philosophy that anyone can follow in order to be an effective networker.
03:40 Harvey talks about how important it is to "know thy customer,” and about some strategies from the Mackay 66.
07:25 How can you humanize your selling strategy?
11:05 How does a manager get salespeople to implement the Mackay 66?
14:00 Hiring is one of the hardest things for any business owner. What are the key traits and characteristics that Harvey specifically looks for in a sales person?
16:30 Harvey does something that he admits is “very controversial” in the hiring process.
18:15 The importance of community involvement and volunteerism.
20:50 “The biggest room in the world is the room for improvement.”