#6: Engaging hyperdrive, with Brendon Burchard

On this episode, we’ll hear from Brendon Burchard about how you can engage hyperdrive, so you can accomplish more and be your best self.

Brendon has been on a mission to help people since he survived a serious car crash at age 19. Now, he’s one of the world’s most sought-after speakers – and among the highest paid marketing and motivational trainers. Despite all his success, Burchard still is approachable and grounded in helping individuals find happiness and business success. You might have read his #1 bestsellers, such as “The Millionaire Messenger” and “The Charge.”

SHOW NOTES:

02:05  Activating the 10 human drives that make you feel alive.

03:35  What motivates us as human beings has evolved over the years, much more than most people realize. We seem to live in fear, even in this world of overabundance.

05:35  After years of studying neuroscience and psychology, Brendon has concluded that people tend to live one of three different lives.

09:40  Brendon gives tips on engagement – that is, how a financial advisor or insurance agent can really connect and engage with that person sitting across from them.

14:40  On achieving high performance, Brendon says the secret is knowing what it is, and doggedly and consciously chasing after it every single day.

18:30  If you’re a business owner and employer, you’re probably always looking for ways to energize employees who may need some extra motivation. Brendon says the key is understanding that there are two types of human drive.

22:35  So let’s say you’re a small business owner – a position that requires both selling and managing. How much time do you spend on each? And what can a small business owner do if she feels she’s a great salesperson yet a bad manager?

25:00  What about becoming seen as an “expert?” I asked Brendon about the steps financial advisors can take toward this key indicator of success.

27:10  The role of the salesperson has changed over the last couple decades. When we realized how much we as a society can find online, the salesperson became a secondary resource for information.

28:40  We all know there’s no easy way to sell insurance. Insurance is different – and that means a lot of the connection you make with someone is in how you present your knowledge and expertise.

29:55  Education has become a novelty in sales today – which could be the reason why so many people feel compelled to seek out information online.

31:00  A lot of insurance agents and financial advisors do seminars – but doing them RIGHT is tough. Brendon says a lot of that is because of a misunderstanding.

32:55  Public speaking can be daunting for some people. But it all becomes a lot easier if we realize that great public speaking is simply about authentic sharing, authentic connecting, and raising ambitions.