This episode features one of my conversations with Jay Abraham. If you caught episode 1, you heard Jay talk in-depth about the concept of preeminence — distinguishing yourself, your business and your marketing in such a superior way that people simply must work with you. Jay has worked with a lot of different companies and he’s seen what makes them great. Usually, it starts with people at the top thinking differently.
01:30 What are today’s leaders doing to think bigger to allow them to achieve exponential – rather than linear – growth?
04:00 Jay says insurance and finance are great examples of industries that tend to lack sustainable connection.
06:00 Jay says one key way to achieve exponential thinking is to ‘travel’ outside your industry.
08:45 What are the things that most insurance and financial advisors aren’t doing which, if done right, could cause a breakthrough?
12:10 Building on that point, Jay again emphasized the need for entrepreneurs, business leaders and financial advisors to be strategists – and to master “a trilogy” of skills.
15:40 Jay says there is strategy to everything – yet that point is lost on most people.
17:45 How much time should you spend on strategic thinking?
18:50 Jay says so many people are afraid of “growth thinking” – when in fact they should be afraid of “status quo” thinking.