#1: Jay Abraham on the Power of Preeminence

This first episode of Ignite features a conversation with Jay Abraham. Think different. That’s been Jay’s message as he’s guided tens of thousands of business executives and companies to dominate their markets and generate more than $9.4 billion in sales. Jay has been described as “the greatest marketing mind alive today.” Jay has worked with more than 10,000 clients in nearly 500 industries over the last 30 years. Besides leading thousands to greater success, he made his own mark with the classic book: Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition.

SHOW NOTES:

02:20  One of Jay’s key success principles is the strategy of preeminence, which is about distinguishing yourself, your business and your marketing in such a superior way that people simply must work with you.

05:05  Another key difference, Jay says, is that you demonstrate to the prospective client that you feel what they’re feeling: you understand where they’re at in life and in business.

09:30  The strategy of preeminence is founded on a concept called the “you attitude” – as in Y-O-U.

11:00  Another concept Jay talks about is “preemptive marketing,” which he says is very much connected to the strategy of preeminence.

14:40  So then the question becomes…how can you convey that message through your marketing in a way that stands out, without sounding like all of the others claiming to be “the best?”

16:05  Jay gives advice about messaging.

18:50  Jay talks about strategies for leveraging strategic alliances and partnerships.

20:55  Jay says his single biggest frustration is how the vast majority of people think tactically and not strategically. They don’t try to get the highest and best impact of their time, ability and expertise.