Why disaster mitigation can protect your house, but may not lower your insurance bill — yet
Data and technology are feeding a plethora of new methods to help homeowners figure out their property's risk for wildfire, flooding or other extreme weather event. It's as simple as typing in one's address to get an instant and detailed report, complete with action items to protect their property from wildfires or one of the
But if insurance companies aren't taking those models — or homeowner mitigation efforts — into account, what's the point, wondered Colorado Insurance Commissioner
"It makes me feel like we're lying to people," Conway said at an
Several billion-dollar disasters affecting
Proposed legislation this session would require insurance carriers to consider mitigation efforts completed at a state, community and property level and factor those efforts into premiums. That would benefit proactive communities, such as
At the state level, millions of dollars have been poured into the state's firefighting fleet, including more than
"These companies have to figure out a way to build that in," Conway said.
The bill also focuses on transparency by requiring insurers to share the discounts available for mitigation. Homeowners would also be able to see their wildfire score and appeal it if they feel it's inaccurate. Mitigation discounts wouldn't be mandated though, at least not yet.
"We want to make it as simple as pie for people to figure out what discounts they can get if they do certain mitigation steps," Conway said.
Another bill seeks to provide grants to people to fortify their roofs against hail. That will protect the house and likely reduce the number of claims to the insurer, which helps the market as a whole. The bill would also set up a reinsurance cap program just for wildfires, which could increase premiums but spreads risk so insurers can cover more homes in more places.
But another reason to improve insurance modeling is that catastrophe models aren't always accurate. If they assume too much risk, it's consumers who pay.
"There is a risk that the models will be wrong and people will be paying too much because the model inaccurately forecasted the risk of wildfire," Conway said. "We think insurance companies should carry part of that risk."
Another piece of legislation that could be tacked onto the bills would set a loss-ratio requirement in
An insurance company's loss ratio is the difference between how much customers pay in premiums and how much the insurer pays in claims. A loss ratio of 100% means the insurer breaks even on customer premiums. But that doesn't include other needed expenses to run the operation, such as appraisals, investigations and the administrative load.
But too low of a loss ratio could mean the insurance isn't needed, such as earthquake insurance in
"We're firm believers that the (catastrophe) models are good and they should be used in our market," Conway said. "But we also absolutely know that the cat models are going to be inaccurate and they're going to be wrong. Right now, the insurance companies are really putting all of that risk on the homeowner of the model being wrong."
Conway said he hasn't discussed what the ratio could be with the insurance industry but expects a balanced loss ratio would be in the range of 70% to 80% a year for home insurance. In other words, for every dollar customers pay in premiums, 70 to
"There is a risk that the models will be wrong and people will be paying too much because the model inaccurately forecasted the risk of a wildfire," he said. "We think insurance companies should carry a part of that risk."
How new forecasting methods help
The new tools are quite remarkable. Zesty AI, a
"In our risk assessment, you can have two neighboring properties get different scores because we are taking into account what is actually happening at the individual property," Kumar Dhuvur, co-founder and chief product officer said.
Zesty AI uses more granular data than traditional modeling companies, such as public property tax records, building permits and aerial imagery to look at what improvements the owner has made to the property and the materials used to build the house, he said. Satellite imagery of properties, similar to Google Earth, typically updates 3 to 4 times a year, allowing the homeowner's mitigation work to be factored into their score.
For a property in an area with high wildfire risk, Zesty AI provides a neighborhood score between 1 and 10 that rates the probability of a wildfire in that area, considering factors such as wildfire history, slope, precipitation and temperature.
A second score, also on a 1 to 10 scale, evaluates the risk at a property level and evaluates a property's roof material, vegetation density in areas near the house and other mitigation factors.
A home in
Satellite imagery of the property, at an undisclosed address, showed several trees overhanging the house and nearby vegetation. By trimming branches and removing shrubs and plants near the home, the property's risk score dropped to a 4, indicating low risk.
A 2021 study co-authored by Zesty AI and the
Dhuvur said he hopes by pricing risk more fairly, homeowners will have more incentive to invest in mitigation work to protect their home and community from wildfire. It also makes insurance more available.
"Part of the challenge is if you don't introduce these kinds of more accurate risk assessment or more accurate property-level risk assessments, what happens then is insurance carriers will essentially say, 'Hey, this ZIP code or this entire region, I'm not going to write any policy because I cannot really tell which of the properties are good risks and bad risks,'" he said.
For those out of luck, FAIR is coming
This quarter, the state's FAIR Plan will start accepting applications from homeowners rejected by at least three other companies, said
At least that's the goal.
The upstart "insurance of last resort" is still going through the process of setting rates, making sure they're sound and getting them approved by the state. Conway, the state's insurance commissioner, said that if that happens by the end of March, that's pretty quick. The board was appointed about 18 months ago and had to set up a new insurance company from scratch.
"It's the first FAIR Plan that any state has stood up in 40 years," he said. "So, unfortunately, there isn't any kind of out-of-the box solution for us to just cut and paste."
Created by House Bill 1288 in 2023, the FAIR Plan offers limited coverage to those who can't get any. It's intended to cover properties in areas at high risk for hail and wildfire damage. It's not meant to be a choice. It'll be the only option.
"The mechanics of what we are doing right now is very similar to what a lot of others do," Campbell said. "But what is going to be different is that our underwriting guidelines are going to look different. An insurer of last resort is different from a company that is looking at their risk. I mean, we are intended to take on risks that other companies may not want … so our underwriting guidelines are going to look different. In addition, our product looks different."
Typical homeowners insurance can offer coverage for home replacement, water damage, theft and liability, and even cover additional living expenses for homeowners who must live elsewhere while repairs are made.
Not the FAIR Plan.
"We specifically have exclusions for water damage, theft and liability. The policies reflect the additional risk of the properties so it does look different than the competitive market," she said.
Homeowners may still be able to get those additional policies from other insurers. That's known as "wrap policies."
FAIR coverage maxes out at
The plan, which Campbell estimated 29,000 property owners may be eligible for, was designed as a safety net for residents to ensure they aren't left without insurance protection. To qualify, residents must show proof of three rejections of coverage. By April, the board is expected to present a report that will include the more details of the coverage, including the number of policies and coverage available and the types of claims that can be made and when applications will open.
FAIR plans in states like
Campbell said
"We really tried to learn some lessons from those other states that have FAIR Plans that have really struggled, states like



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