USAA and Capital One 360 Top Annual Web Experience Ratings by Temkin Group
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The award for delivering the worst web experience goes to Coventry Health Care, followed closely by
"Digital channels are increasingly the front door for customers," states
The 2014 Temkin Web Experience Ratings shows that companies have made improvements in web experience between 2013 and 2014. Led by airlines, which increased by nearly 15 percentage points since last year, 17 of 19 industries improved. The two industries that earned lower ratings in 2014 are parcel delivery services and rental cars.
Nearly two-thirds of the 195 organizations that were in both the 2013 and 2014 Temkin Web Experience Ratings improved this year. On average, firms earned an increase of 3.2 percentage points. Eleven companies improved by more than 15 percentage points: Southwest Airlines, Health Net, United Airlines, PetSmart, AOL, Sony,
Six companies saw their Temkin Web Experience Ratings fall by 10 points or more between 2013 and 2014:
In its fourth year of publication, the Temkin Web Experience Ratings examines these 19 industries: airlines, appliance makers, auto dealers, banks, car rental agencies, computer makers, credit card issuers, fast food chains, grocery chains, health plans, hotel chains, insurance carriers, Internet service providers, investment firms, parcel delivery services, retailers, software firms, TV service providers, and wireless carriers.
The 2014 Temkin Web Experience Ratings along with other ratings can be accessed at the Temkin Ratings website, www.TemkinRatings.com.
Detailed datasets for the 2014 Temkin Web Experience Ratings can be downloaded from the Customer Experience Matters®blog, at ExperienceMatters.wordpress.com as well as from the
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