The Gym, Health and
Disposable income slightly declined 0.3% in 2010, as many Canadians slashed their discretionary expenditures, including gym and health club memberships. Nevertheless, small-scale gyms with few amenities have fared well over the period, as many Canadians preferred boutique gyms with local clientele. “Additionally, an increasingly active elderly population and the proliferation of female-only gyms, have kept the industry afloat,” says Turk. While operators had to contend with leisure time declining over the period, the industry benefitted from time-strapped consumers utilizing industry services, such as personal and group trainers, to achieve fitness results in smaller time increments. Industry profit is expected to rise as larger, all-inclusive clubs, which provide more high-margin services like hot yoga classes, grow increasingly popular.
During the next five years, the industry will benefit from increased youth and baby boomer health club memberships. As a result, industry revenue is forecast to rise over the five years to 2019. Industry operators will strengthen their product portfolios to bolster retention rates and generate membership sales via word-of-mouth between consumers.
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Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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