Flipping The Switch On An Annuity Income Stream - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading INN Weekly Newsletter INN Exclusives
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Advertise
    • Contact
    • Editorial Staff
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Annuity News
INN Weekly Newsletter INN Exclusives RSS Get our newsletter
Order Prints
March 23, 2016 INN Weekly Newsletter INN Exclusives
Share
Share
Tweet
Email

Flipping The Switch On An Annuity Income Stream

By Rich Lane

When it comes time to discuss retirement planning with your clients, focus on the core thinking behind their goals: building financial security for the latter part of life. Given recent market uncertainty, your clients may be more inclined to take a conservative approach to their investing. Recommending financial vehicles that maintain a balanced portfolio can offset market concerns and set your clients up for a comfortable retirement.

One of the best ways to help a client build confidence in his or her financial plan is by recommending the client lock in a portion of his or her savings into a guaranteed lifetime income using a fixed annuity. A fixed annuity complements an existing investment portfolio while helping ensure your client generates income for his or her post-retirement years — regardless of how the market performs.

In addition, a fixed annuity can easily be positioned for your client, no matter what the retirement income situation may be, as it can be turned from an accumulation vehicle to an income stream if your clients determine they need supplemental income. As such, it’s important to talk with your clients about when they may plan to take income from the annuity so that you can best position the right type of fixed annuity.

Choosing the right annuity
A fixed annuity can be somewhat customized to meet the specific needs of the investor. When it comes to planning for your clients’ golden years, there’s a lot at stake. Will they have enough money to last the rest of their lives? Will they be able to survive a health scare?

Two types of fixed annuities, immediate and deferred, can be positioned for clients depending on their retirement planning goals. A deferred annuity is a great recommendation for a client who wants lifetime income, but wants to begin receiving it at a later date. While some clients will want to turn on an annuity for use right away at retirement (an immediate annuity), others may be able to live off other investments or income sources - including pensions, Social Security or a 401(k) - for some time. A deferred annuity provides your clients with the protection of a safety net: knowing they won’t outlive what they’ve worked so hard to build during their working years. Regardless of your clients’ goals, the guaranteed return of a fixed annuity is hard to beat.

Flipping the switch to access fixed annuity income
By positioning a deferred annuity, a client can flip the switch at a later date and start receiving income from their funds. In addition, the income stream from a fixed annuity is guaranteed for a client’s lifetime or a specific period of time. When choosing a lifetime income stream, your clients can be assured they never will outlive their money, even if they live to be 110 years old. What other type of investment provides that kind of financial security?

Flipping the switch from saving to spending may be unnerving for clients, so it’s important to talk it through with them. Given your understanding of your clients’ goals and larger investment portfolio, you can help them establish a plan to ensure they flip the switch on an annuity income stream at the right time. Help your clients understand that retirement planning is a puzzle and that a fixed annuity is a great piece to consider.

Rich Lane is the senior director of individual annuity sales and marketing for The Standard. Rich may be contacted at [email protected]. 
© Entire contents copyright 2016 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

user

Older

Two Minnesota Advisors Charged In Annuity Scams

Newer

Attorney: Life Insurers Implementing Rate Hikes Are Likely To Be Sued

Advisor News

  • Study finds more households move investable assets across firms
  • Could workplace benefits help solve America’s long-term care gap?
  • The best way to use a tax refund? Create a holistic plan
  • CFP Board appoints K. Dane Snowden as CEO
  • TIAA unveils ‘policy roadmap’ to boost retirement readiness
More Advisor News

Annuity News

  • $80k surrender charge at stake as Navy vet, Ameritas do battle in court
  • Sammons Institutional Group® Launches Summit LadderedSM
  • Protective Expands Life & Annuity Distribution with Alfa Insurance
  • Annuities: A key tool in battling inflation
  • Pinnacle Financial Services Launches New Agent Website, Elevating the Digital Experience for Independent Agents Nationwide
More Annuity News

Health/Employee Benefits News

  • Providers fear illness uptick
  • JAN. 30, 2026: NATIONAL ADVOCACY UPDATE
  • Advocates for elderly target utility, insurance costs
  • National Health Insurance Service Ilsan Hospital Describes Findings in Gastric Cancer (Incidence and risk factors for symptomatic gallstone disease after gastrectomy for gastric cancer: a nationwide population-based study): Oncology – Gastric Cancer
  • Reports from Stanford University School of Medicine Highlight Recent Findings in Mental Health Diseases and Conditions (PERSPECTIVE: Self-Funded Group Health Plans: A Public Mental Health Threat to Employees?): Mental Health Diseases and Conditions
More Health/Employee Benefits News

Life Insurance News

  • AM Best Affirms Credit Ratings of Etiqa General Insurance Berhad
  • Life insurance application activity hits record growth in 2025, MIB reports
  • AM Best Revises Outlooks to Positive for Well Link Life Insurance Company Limited
  • Investors holding $130M in PHL benefits slam liquidation, seek to intervene
  • Elevance making difficult decisions amid healthcare minefield
Sponsor
More Life Insurance News

- Presented By -

Top Read Stories

More Top Read Stories >

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Elevate Your Practice with Pacific Life
Taking your business to the next level is easier when you have experienced support.

ICMG 2026: 3 Days to Transform Your Business
Speed Networking, deal-making, and insights that spark real growth — all in Miami.

Your trusted annuity partner.
Knighthead Life provides dependable annuities that help your clients retire with confidence.

8.25% Cap Guaranteed for the Full Term
Guaranteed cap rate for 5 & 7 years—no annual resets. Explore Oceanview CapLock FIA.

Press Releases

  • Financial Independence Group Marks 50 Years of Growth, Innovation, and Advisor Support
  • Buckner Insurance Names Greg Taylor President of Idaho
  • ePIC Services Company and WebPrez Announce Exclusive Strategic Relationship; Carter Wilcoxson Appointed President of WebPrez
  • Agent Review Announces Major AI & AIO Platform Enhancements for Consumer Trust and Agent Discovery
  • Prosperity Life Group® Names Industry Veteran Mark Williams VP, National Accounts
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Advertise
  • Contact
  • Editorial Staff
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet