Variable Annuities: Power ‘Clubs’ Score Hole-In-One Financial Plans - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading INN Exclusives
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Annuity News
INN Exclusives RSS Get our newsletter
Order Prints
April 24, 2012 INN Exclusives
Share
Share
Post
Email

Variable Annuities: Power ‘Clubs’ Score Hole-In-One Financial Plans

InsuranceNewsNet

By Tom Henske
InsuranceNewsNet Magazine, April 2012

The score of a golf game isn’t necessarily affected by the type of club that’s used—but rather by how the player swings it. The same can be said about developing a client’s portfolio. Let’s consider a variable annuity as the “club.” There are many parts needed to ensure a hole-in-one financial plan, and an annuity is just one small part.

Three Suitability Factors

The three most important factors when evaluating a client’s suitability for an annuity product are their age, health and risk tolerance. Older clients may find variable annuities to be an appropriate tool to achieve their retirement goals because of the assurance many of them offer. For example, a 65-year-old can be invested in a balanced portfolio which guarantees a 5 percent withdrawal rate for life. This is justified by paying 3 percent in annual cost.

The same 3 percent, however, does not make sense for a 35-year-old to incur because they’ll have many more years in the market. Annuities generally work best the longer you live, based on either annuitization or a specific, guaranteed payout percentage for life. This is why annuities do not make sense if you believe the client’s life expectancy will be shortened for any health reason. Risk tolerance is also a factor, as each investor has a varying level of apprehension.

If you determine a prospect to be an ideal candidate for an annuity product, start the conversation by describing the worst case scenario—give the guarantee as an example. You can illustrate this by saying, “Mr. Client, when you’re 65, if your company could provide you with X amount of income—guaranteed for life—would this be something you would be interested in discussing?” They’ll likely chuckle and say, “Umm… yes!”

Worth the Risk

As advisors, we know a variable annuity is not an inexpensive proposition, but the cost is only relevant in the absence of value. Your client has to be concerned about outliving their resources and investing in equities. The price for effective annuity products are worth the risk mitigation they provide. For example, for a 3 percent annual fee, one insurance company offers a variable annuity product guaranteeing the initial value invested will at least double in 20 years (3.6 percent rate of return). Should the market perform well, the annual rate of return will still depend on the portfolio performance, but the net has to be higher than 3.6 percent.

Lifetime Guarantee

Today, the human body has the capacity to live well past 100, which is concerning to many of our clients. The longer a person lives, the more resources they will need, which increases the likelihood they’ll run out of money. No one aspires to run out of income, but annuities with guaranteed lifetime payouts, guard against this longevity risk. When the stock market took a drastic decline in 2008 and 2009, it was because people were selling. It is very difficult to talk a person “off the ledge” when they see the value of their portfolio cut in half. Few who held variable annuities with guarantees sold out of the market, and people with guaranteed riders got the benefit of the market rebound—which is important to tell your skeptical clients.

There are no other products that give you the upside of market participation, downside protection and a favorable tax treatment for a relatively small investment.

Protection

Variable annuities allow investors who tend to be risk-averse to be more aggressive in their asset allocation. For example, if an investor without an annuity typically felt comfortable with an investment portfolio with 60 percent in equities and 40 percent in fixed income, they might be willing to increase equity exposure if it resided inside of a variable annuity with a guarantee rider. The long-term benefits of this strategy could be significant over an extended period of time, allowing their retirement nest egg to last longer.

Tom Henske, ChFC, CLU, CLTC, CFS, is the founder of Henske Advisors. He is now one of seven partners nationwide for Lenox Advisors, a wholly owned subsidiary of NFP. He is a 10-year member of the Million Dollar Round Table (MDRT) and has two Court of the Table qualifications. He can be reached at [email protected]. 

© Entire contents copyright 2012 by InsuranceNewsNet.com Inc. All rights reserved. No part of this article may be reprinted without the expressed written consent from InsuranceNewsNet.com.

user

Older

Help Your Business-Owner Clients Protect Themselves

Newer

Social Media Builds Trust (and Sales) for Agents

Advisor News

  • Pay or Die: The scare tactics behind LA County’s Measure ER tax increase
  • How to listen to what your client isn’t saying
  • Strong underwriting: what it means for insurers and advisors
  • Retirement is increasingly defined by a secure income stream
  • Addressing the ‘menopause tax:’ A guide for advisors with female clients
More Advisor News

Annuity News

  • MassMutual turns 175, Marking Generations of Delivering on its Commitments
  • ALIRT Insurance Research: U.S. Life Insurance Industry In Transition
  • My Annuity Store Launches a Free AI Annuity Research Assistant Trained on 146 Carrier Brochures and Live Annuity Rates
  • Ameritas settles with Navy vet in lawsuit over disputed annuity sale
  • NAIC annuity guidance updates divide insurance and advisory groups
More Annuity News

Health/Employee Benefits News

  • Health insurance for famers
  • Business People: General Mills veteran Dana McNabb named COO
  • CONFEREES ADOPT COMMERCE PACKAGE WITH MEAT RAFFLE INCREASE, NO INSURANCE LOOPHOLE FIX
  • GLP-1 Drug Costs Cited as Heights Schools Hike Taxes and Cut Staff
  • Pay or Die: The scare tactics behind LA County’s Measure ER tax increase
More Health/Employee Benefits News

Life Insurance News

  • 2025 Insurance Abstracts
  • AM Best Affirms Credit Ratings of Berkshire Hathaway Life Insurance Company of Nebraska and First Berkshire Hathaway Life Insurance Company
  • Generational expectations: A challenge for the industry
  • Greg Lindberg asks NC judge for no jail time in bribery, fraud cases
  • National Life Group Names Brenda Betts to Its Board of Directors
More Life Insurance News

- Presented By -

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Why Blend in When You Can Make a Splash?
Pacific Life’s registered index-linked annuity offers what many love about RILAs—plus more!

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Bring a Real FIA Case. Leave Ready to Close.
A practical working session for agents who want a clearer, repeatable sales process.

Discipline Over Headline Rates
Discover a disciplined strategy built for consistency, transparency, and long-term value.

Inside the Evolution of Index-Linked Investing
Hear from top issuers and allocators driving growth in index-linked solutions.

Press Releases

  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
  • Sequent Planning Recognized on USA TODAY’s Best Financial Advisory Firms 2026 List
  • Highland Capital Brokerage Acquires Premier Financial, Inc.
  • ePIC Services Company Joins wealth.com on Featured Panel at PEAK Brokerage Services’ SPARK! Event, Signaling a Shift in How Advisors Deliver Estate and Legacy Planning
  • Hexure Offers Real-Time Case Status Visibility and Enhanced Post-Issue Servicing in FireLight Through Expanded DTCC Partnership
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet