Popular Competitive Intelligence Firm Rebrands to Unify Life and Annuity Services
August 2013
A widely-recognized resource in the life insurance and annuity industries has recently rebranded in order to encompass the many products and services offered by the company. Wink, Inc. is now the competitive intelligence firm behind the #1 source for annuity and life insurance product information- the AnnuitySpecs and LifeSpecs tools. Wink is also distributing Wink’s Sales & Market Report, the longest-running, most comprehensive source of indexed insurance product sales and trends. The rebrand to Wink encompasses all of the company’s tools, reports and resources under one name, one new dynamic website, in order to ensure the company’s clients remain the most informed in the industry, via a new, innovative, and progressive approach.
Wink’s Vice President, Victoria L. Peterson, describes the name “Wink” as representing the company’s mission, personality and culture. “We are a competitive intelligence firm (and we’ve got the intel that you need *wink*). We are fun, young, and dynamic. This brand not only describes our company aptly, but it also encompasses our many products and services.”
Wink’s new single source solution is LooktoWink.com, providing comprehensive, updated and timely life insurance and annuity product information. The website houses the AnnuitySpecs and LifeSpecs tools, providing clear, standardized product specifications; along with an extensive search engine allowing side-by-side comparisons. Wink’s Sales & Market Report provides, on a quarterly basis, comprehensive sales information on indexed annuity and indexed life products; plus, analysis and updated details on all of the indexed insurance products available today.
Wink’s founder is President and CEO, Sheryl J. Moore, the foremost authority in the indexed life & indexed annuity markets. Ms. Moore has worked in the research and development of these products for over a decade and is committed to the advocacy of the life insurance industry. “The Wink way is to provide competitive intelligence tools to life insurance and annuity home offices, distributors, sales professionals, and consulting firms. We don’t do it with a straight face and a stiff upper-lip; we make insurance AWESOME,” proclaimed Ms. Moore about Wink’s mission to provide the best industry intelligence.
For more information go to www.LooktoWink.com.
The staff of Wink, Inc. has combined experience of nearly three decades working with indexed insurance products. The firm provides services in speaking, research, training, product development, and marketing of indexed annuities and indexed life insurance. Their knowledge in product filing research and policy forms analysis, coupled with their unmatched resources in insurance distribution, give them the expertise to provide competitive intelligence that allows carriers to stay ahead of their competition.
Sheryl J. Moore is president and CEO of this specialized third-party market research firm and the guiding force behind the industry’s most comprehensive indexed life and indexed annuity due diligence tools, AnnuitySpecs and LifeSpecs. Ms. Moore is the author of the quarterly Wink’s Sales & Market Report; (formerly known as AnnuitySpecs.com’s Indexed Sales & Market Report) serving as the insurance industry’s #1 resource of indexed insurance products since 1997. Ms. Moore previously worked as market research analyst for top carriers in the indexed life and annuity industries. Her views on the direction on the indexed market are frequently heard in seminars and quoted by industry trade journals.
Victoria L. Peterson is the Vice President of Operations at Wink, Inc.: overseeing all company accounts, market research projects, as well as the quality and accuracy of website and report content. Ms. Peterson is in charge of the day-to-day operations of the company, managing the staff employed by the firm and developing new business for the company’s intelligence products and services.
Wink, Inc. has the same ownership, same people, same great service, and unparalleled competitive intelligence, all rebranded under a new company name.
