UK SME Insurance: Competitor Dynamics 2018 – AXA’s Domination Has Declined Slightly in Terms of Individual Lines, But it Still Heads Seven Products – ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)-- The "UK SME Insurance: Competitor Dynamics 2018" report has been added to ResearchAndMarkets.com's offering.

This report looks at which insurers lead the way in the SME segment and how they are developing their propositions. It also highlights how competitor positions vary between micro, small, and medium enterprises. It examines which insurers are winning over brokers and which companies SMEs are placing their business with.

AXA and Aviva dominate the UK SME insurance space across all of the 10 non-vehicle-based commercial products listed in our 2018 UK SME Insurance Survey. However, the pair have slipped within the six motor lines, with Admiral and AA in particular establishing a strong presence at the top of these markets.

Meanwhile Allianz recorded a strong performance in the liabilities lines but little impact in the vehicle-based lines. Hiscox and Zurich are liability specialists, although they have both seen their shares decline since 2017.

Within the motor lines there is a clear trend of popular personal lines insurers also enjoying success in the SME market. This shows that established relationships are essential and easily transferred from personal to commercial lines.

Scope

• AXA's domination has declined slightly in terms of individual lines, but it still heads seven products.
• Third-placed Allianz remains over 5 percentage points behind Aviva, which highlights that the top two are still way ahead of other brands despite their declines. But this is offset by Allianz underwriting the products of Barclays, which is the fourth-largest player.
• AXA's position in the overall market is not replicated in brokers' preference for business placement, where Allianz and Aviva continue to top packaged and non-packaged respectively.

Reasons to Buy

• Benchmark yourself against the rest of the market.
• Ensure you remain competitive as new innovations and insurance models begin to enter the market.
• Adapt your distribution strategy to ensure it is efficient and still meets customer purchasing behavior.

Companies Mentioned

• AXA
• Aviva
• Allianz
• Direct Line
• Zurich
• Hiscox
• RSA
• NFU Mutual
• Lloyds
• LV=
• AA
• Ageas
• AIG
• ACE
• Barclays
• Bupa

Topics Covered

1. EXECUTIVE SUMMARY
1.1. AXA and Aviva continue to lead the market
1.2. Key findings
1.3. Critical success factors

2. THE SHAPE OF THE SME MARKET
2.1. Introduction
2.2. The big three continue to lead the way for packaged broker insurance
2.3. Aviva leads non-packaged as the top two pull away

3. PRODUCT POSITIONING
3.1. AXA remains the leading insurer, but competitors have closed the gap
3.2. AXA's decline saw Aviva challenge for top spot despite its static share
3.3. Barclays leads the bancassurance re-emergence
3.4. AXA and Aviva are consistent throughout all 16 lines
3.5. Hiscox remains a specialist liabilities insurer
3.6. Admiral and Direct Line are strong in motor

4. TOP FIVE INSURERS BY PRODUCT LINES
4.1. Top five players for business interruption insurance
4.2. Top five players in directors and officers insurance
4.3. Top five players in employers' liability insurance
4.4. Top five players for key man insurance
4.5. Top five players for personal accident and business travel insurance
4.6. Top five players for property insurance
4.7. Top five players for professional indemnity insurance
4.8. Top five players for public liability insurance
4.9. Top five players for private medical insurance
4.10. Top five players for cyber insurance
4.11. Top five players for company cars (single) insurance
4.12. Top five players for company cars (fleet) insurance
4.13. Top five players for company vans (single) insurance
4.14. Top five players for company vans (fleet) insurance
4.15. Top five players for vehicle: other (single) insurance
4.16. Top five players for vehicle: other (fleet) insurance

5. KEY PLAYERS
5.1. AXA formed partnerships to boost broker offerings
5.2. AXA is focusing on Brexit and modern cyber cover
5.3. Aviva is targeting independent brokers with new community launch
5.4. Zurich is aiming to boost its SME business with new appointment
5.5. Hiscox launched a cyber campaign to raise customer awareness
5.6. Cyber specialists could threaten mainstream insurers
5.7. Digital Risks shows innovation can thrive in the SME sector

6. TOP INSURERS BY NET PROMOTOR SCORE
6.1. Aviva's impressive NPS could help it challenge AXA at the top of the market
6.2. The leading insurers saw strong improvements in NPS in 2018

7. APPENDIX
7.1. Abbreviations and acronyms
7.2. SME
7.3. Methodology
7.3.1. 2018 UK SME Insurance Survey
7.3.2. 2018 UK Commercial Broker Survey
7.4. Bibliography
7.5. Further reading

For more information about this report visit https://www.researchandmarkets.com/research/5r4vp9/uk_sme_insurance?w=4

View source version on businesswire.com: https://www.businesswire.com/news/home/20190205005604/en/

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Source: Research and Markets