Transamerica launches Triple Edge Advantage

With market volatility and investor uncertainty on the rise, Transamerica has introduced a new registered index-linked annuity crediting strategy designed to help retirement savers pursue growth while managing risk. Triple Edge Advantage, now available with the Transamerica Structured Index Advantage Annuity and the Transamerica Structured Index Advantage New York, offers a disciplined approach to navigating unpredictable markets.

“Investors today are looking for more than just growth—they want confidence that their retirement strategy can withstand market swings,” said Jon Cressman, head of Annuities and Asset Management Distribution. “Triple Edge Advantage is designed to help meet that need. It offers a way to capture upside potential while helping to reduce the impact of downturns. That balance of opportunity and protection is what makes this option so relevant right now.”

Triple Edge Advantage provides a combination of benefits: downside protection through a built-in buffer—a preset percentage that helps absorb market losses—the opportunity to earn positive returns even in negative markets, and enhanced growth potential in up markets through the Edge+ Rate. The Edge+ Rate is the highest credited rate possible on the Triple Edge Advantage crediting strategy. The new crediting strategy is available with one-, two-, and six-year crediting periods and includes a 10% protection buffer.

“Triple Edge Advantage was developed with our goal to become America’s leading middle market life insurance and retirement provider in mind. It addresses a real challenge for everyday retirement savers—how to stay invested when markets are volatile,” said Mr. Cressman. “This option gives clients more opportunities to grow their savings, even in down markets, while still offering a level of protection that helps them stay the course.”

Triple Edge Advantage is designed for everyday savers who want to stay invested through market cycles without sacrificing long-term growth potential. Unlike other solutions, Triple Edge Advantage can credit positive returns even when index performance is negative, helping investors stay on track during market downturns.