Tivity Health to Add New Features to Engage SilverSneakers Members in Fitness and Social Activities
"SilverSneakers has been proven to not only reduce healthcare costsi.and improve the physical health of those who participate, but also to increase their social engagement;ii which is recognized as a critical component of good health and longevity," said
SilverSneakers continues to maintain a Net Promoter Score – a measure of how likely members are to recommend the program to their friends -- of 81, significantly higher than many leading national brands. For 2019,
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Loneliness and social isolation affect as many as 43 percent of older adultsiii and are associated with a higher risk of heart disease, strokeiv, disabilityv and dementiavi. In our 2017 survey of members, two thirds said they had made valuable relationships with other SilverSneakers members and half said that the program's social interactions increase their motivation to exercisevii. In a national survey of over 3,000 members of a large Medicare Advantage plan, the rate of loneliness was over 25 percent lower among SilverSneakers participants than a matched group of non-participants.viii
To further expand the social opportunities for seniors, SilverSneakers plans to roll out SilverSneakers Connect™ in 2019, a digital platform to connect seniors with events in their local community and with other seniors with similar interests. SilverSneakers Connect will be available via a web portal and mobile application – members will not need a smartphone to gain access.
The Tivity Health Experience Center, often the first point of contact for eligible members, will expand its outreach capabilities in 2019 to connect with and drive members to engage in activity including SilverSneakers programming and community events. The Experience Center, historically known as the "call center" within
"SilverSneakers is more than an exercise program, it is a community of friends who feel like family," said
SilverSneakers is only available through participating health plans. The program is currently offered to Medicare Advantage and Medicare Supplement members through more than 60 health plans nationwide, and four additional plans will begin offering SilverSneakers in 2019. Membership includes nationwide access to more than 15,000 partner locations. The network of partner locations will continue to grow in 2019 and includes non-profit partners such as the
"SilverSneakers has a 26-year legacy of helping seniors to improve their cardiovascular health, strength, balance and flexibility through group fitness and through access to all of the benefits of gym membership," said
SilverSneakers members can visit any participating fitness location in any city, so that they always have access to a convenient fitness option. In addition, members have access to the growing FLEX network, which includes community centers, senior centers, medical facilities, parks and other locations. SilverSneakers group fitness classes are taught by a trained instructor and each partner location has a dedicated program advisor.
SilverSneakers members enjoy digital access to the latest health education and lifestyle information, as well as information about social activities and networking, through a monthly email newsletter, the SilverSneakers' social media channels and SilverSneakers.com.
About
i Crossman, A.F. (2018) Healthcare cost savings over a one-year period for SilverSneakers group exercise participants.
Health Behavior and Policy Review, 5(1), 40-46
Nguyen, H.Q., Ackermann, R.T., Maciejewski, M., Berke, E., Patrick, M., Williams, B., LoGerfo, J.P. (2008) Managed-Medicare health club benefit and reduced health care costs among older adults. Preventing Chronic Disease, 5(1), A14.
ii Hamar, B., Coberley, C.R., Pope, J.E., Rula, E.Y. (2013). Impact of a senior fitness program on measures of physical and emotional health and functioning. Population Health Management. Population Health Management, 16(6), 364-372.
iii Perissinotto, C.M., Cenzer, I.S., Covinsky, K.E. (2012). Loneliness in Older Persons: A predictor of functional decline and death. Archives of Internal Medicine, 172(14),1078-1083.
iv Valtorta, N.K., Kanaan, M., Gilbody, S., Ronzi, S., Hanratty, B. (2016) Loneliness and social isolation as risk factors for coronary heart disease and stroke: systematic review and meta-analysis of longitudinal observational studies. Heart, 102(13), 1009-1016.
v Perissinotto, C.M., Cenzer, I.S., Covinsky, K.E. (2012) Loneliness in Older Persons: A predictor of functional decline and death. Archives of Internal Medicine, 172(14), 1078-1083.
vi Holwerda, T.J., Deeg, D.J., Beekman, A.T.,
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