The Prudential Insurance Company of America Trademark Application for “EVERROCK” Filed: The Prudential Insurance Company of America

2025 SEP 17 (NewsRx) -- By a News Reporter-Staff News Editor at Insurance Daily News -- According to news reporting originating from Washington, D.C., by NewsRx journalists, a trademark application has been made for “EVERROCK” by Kathryn Swint Pirkey Barber PLLC, representing The Prudential Insurance Company of America. This application was made available to the public on August 30, 2025.

The serial number for this application is 99116880.

The international trademark goods and services class codes for this trademark application are 035, 009, 036, 041 and 042.

As submitted by the applicant, this trademark application relates to the following goods and services:

• Providing online non-downloadable articles, newsletters, reports, journals, infographics, research reports, whitepapers, brochures, and pamphlets in the field of financial investments; educational and entertainment services, namely, providing podcasts relating to financial services and financial market and economic commentary, namely, asset management, investing, financial planning, retirement planning, and financial and investment advice; education services, namely, providing a website featuring non-downloadable videos, non-downloadable articles, non-downloadable podcasts, and blogs, all of the foregoing in the field of finance and investing for individuals and families; education services, namely, the provision of information relating to topics of general interest in the nature of non-downloadable articles, reports, newsletters, infographics, all in the fields of personal financial management and general human interest; educational services, namely, conducting conferences, seminars, workshops, classes, programs, and courses in the fields of personal financial management and general human interest; educational services, namely, seminars, conferences, and workshops, in the fields of insurance services and financial services; online educational services, namely, conducting seminars in the field of insurance; education and entertainment services, namely, production or co-production of arena sports and entertainment events, concerts, conventions for educational, entertainment, cultural, and business purposes, and exhibitions for educational, entertainment, cultural, and business purposes, all for public exhibition, viewing and for radio, television, cable television and internet broadcast; entertainment and education services, namely, providing on-line, non-downloadable virtual insurance and financial services for use in the metaverse, virtual environments, and other virtual worlds created for entertainment and education purposes;

• Downloadable computer software that provides users personalized longevity and mortality risk analyses; computer hardware and downloadable software used in connection with financial services, real estate investment services, real estate management services, investment management services, banking services, credit card services, investment advisory services, and insurance services, namely, for accessing financial institutions; downloadable computer software for analyzing, assessing, and providing recommendations relating to insurance coverage and insurance policies for use in financial planning, asset management, health and wellness; downloadable computer software for health and mortality risk analysis in the field of life insurance for use in financial planning, asset management, health and wellness; downloadable computer software for scoring, managing, and assessing data in the fields of life insurance and mortality risk; downloadable computer software for assessing and analyzing risk in the field of insurance, health and wellness, health care, long term care, and mortality; downloadable computer software for assessing and tracking personal information, medical information, wellness information, life insurance policy and underwriting information, and life insurance benefits and claims; downloadable computer software for analyzing, assessing, and providing recommendations based on user data for use in financial planning, asset management, health and wellness, insurance, health care, and long term care; downloadable computer software for scoring risk in the field of health and wellness, health care, long term care, and mortality;

• Financial planning for retirement; administration of employee welfare benefit plans concerning insurance and finance; providing financial information in the fields of retirement benefits, financial retirement planning, financial retirement goals, retirement savings, retirement investing, and retirement plans; financial administration of retirement plans, employer benefit management plans, employee pension plans, absence management arrangements, and pension risk transfer and reinsurance services; pension fund and retirement plan management services, namely, investment of pension and retirement funds for others, and financial administration of employee pension and retirement plans; financial administration of employee pension plans; financial management in the field of employee pension funds, retirement plans, and investment portfolios; insurance and financial services, namely, financial investment in the field of retirement plans and defined contribution plans, and administration of retirement plans and defined contribution plans; administration of transactions involving mutual funds, bank trust funds, private equity funds and other pooled investment vehicles; annuities brokerage services; investment management of and distribution of annuities; underwriting and investment management of annuities and defined contribution plans; insurance and financial services, namely, issuance and administration of annuities, distribution of annuities, monitoring financial markets for investment purposes; financial asset management; business brokerage services and related consulting pertaining to business sales; investment consultation; investment advisory services; financial investment management services; investment fund management services; financial investment brokerage services, namely, the arrangement and provision of private and public sales of loans and loan portfolios; investment of funds for others; estate planning services; financial advisory and consultancy services; financial evaluation for insurance purposes; financial information and evaluations; financial portfolio analysis services; financial portfolio management services; financial research services; financial and real estate research services; financial planning services; life insurance underwriting; financial risk management consulting services, namely, providing financial consulting services to businesses to analyze health and mortality risks and health care and long term care costs in the field of life insurance; financing services, namely, commercial lending services and financial management in the field of commercial loans; loan financing services; loan and financing services, namely, loan origination services, commercial lending services, and financial management in the field of commercial loans; financing services; financial transaction services involving cryptocurrency, non-fungible tokens (NFTs), and blockchain technology, namely, providing secure commercial transactions and payment options featuring cryptocurrency, non-fungible tokens (NFTs) and blockchain technology, clearing and reconciling financial transactions involving cryptocurrency, non-fungible tokens (NFTs) and blockchain technology via a global computer network, cryptocurrency exchange services featuring blockchain technology, cryptocurrency exchange services, blockchain-based payment verification services; insurance underwriting consultation; insurance and financial services, namely, insurance underwriting, distribution of annuities, insurance administration, and insurance agency and brokerage services all in the fields of individual life insurance, group life insurance, accident and health insurance, and annuities; insurance and financial services, namely, insurance underwriting, administration and agency services in the fields of life, property and casualty, disability, long term care, and annuities; mezzanine debt financing services; mortgage banking services, namely, origination, acquisition, lending, servicing, securitization and brokerage of mortgage loans; mortgage financing services; establishing mutual funds for others; mutual fund services, namely, establishing mutual funds for others, mutual fund distribution and mutual fund investment; private and public equity and debt investment services; private placement financing services; providing financial information; financial information provided by electronic means; providing financial information in the fields of decentralized finance (DeFi), digital currency, virtual currency, cryptocurrency, digital and blockchain asset, digitized asset, digital token, crypto tokens, non-fungible tokens, and utility tokens; real estate investment services; securities brokerage and lending services; venture capital advisory services; venture capital fund management; venture capital services, namely, providing financing to emerging and start-up companies; providing insurance information; insurance consulting services; insurance consulting in the nature of providing predictive modeling of insurance coverage needs; investment brokerage services;

• Accounting services; business advice; business advice and information; business consulting services; business consulting and information services; business management consulting services; business management of real estate funds; business research services; data processing services; administration and record keeping of employee pension and retirement plans, employer benefit management plans, namely employee welfare benefit plans, and absence management arrangements, and pension risk transfer and reinsurance services; analyzing and compiling business data; analyzing and compiling data for measuring the performance of financial markets; administrative services, namely data processing in the field of insurance claims administration, retirement plan administration, and accounting services for others; business consultation and management regarding marketing activities and launching of new products; business incubator and accelerator services, namely providing business consulting and advisory services to start-up and existing companies, educational institutions and other businesses; new business venture development and formation consulting services; financial record-keeping of employee pension and retirement plans, employer benefit management plans, employee welfare benefit plans concerning insurance, finance, and absence management arrangements, and pension risk transfer and reinsurance services for liability and insurance risk management and regulatory compliance; preparation of reports relating to personal financial investment accounts; providing financial indices; Retail store services featuring virtual services, namely, insurance and financial services for use in the metaverse, online virtual environments, virtual environments, extended reality and other virtual worlds;

• Product development consultation; new product design and new product design consultation services; software as a service (saas) services featuring software for health and mortality risk analysis in the field of life insurance for use in financial planning, asset management, health and wellness; providing temporary use of on-line non-downloadable software for retirement planning; providing temporary use of online non-downloadable software analyzing, assessing, and providing recommendations relating to insurance coverage and insurance policies for use in financial planning, asset management, health and wellness; providing online, non-downloadable software for use in employee benefits administration, human resources management, employment records administration, and insurance administration; providing online non-downloadable software that provides users personalized longevity and mortality risk analyses; providing online non-downloadable software for assessing and analyzing risk in the field of insurance, health and wellness, health care, long term care, and mortality; providing online non-downloadable software for analyzing, assessing, and providing recommendations based on user data for use in financial planning, asset management, health and wellness, insurance, health care, and long term care; providing online non-downloadable software for scoring risk in the field of health and wellness, health care, long term care, and mortality; providing online non-downloadable software for assessing and tracking personal information, medical information, wellness information, life insurance policy and underwriting information, and life insurance benefits and claims; providing temporary use of online non-downloadable software for modeling, reporting, scoring, managing, and assessing data in the fields of life insurance and mortality risk for use in financial planning, asset management, health and wellness; computer services, namely, providing online, non-downloadable software that provides users the ability to obtain a personalized, holistic financial wellness plan and financial information in the fields of retirement benefits, financial retirement planning, financial retirement goals, retirement savings, retirement investing, and retirement plans.

The registrar information for this application is: Kathryn Swint Pirkey Barber PLLC, 1801 East 6th Street, Suite 300, Austin, TX 78702, United States.

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