State Farm Companies: Driverless Cars
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About the survey - Bloomberg Govenment conducted the survey on behalf of
* Establish a better understanding of the general public's attitudes and expectations around the acceptance of automated vehicle technologies.
* Gain a better understanding of the public's impressions of these technologies and the knowledge gaps that may exist around their use.
* Focus on how this new technology will impact consumer behavior, with a spotlight on safety.
Key Findings
* Between 30-40% would definitely consider riding in a vehicle with autonomous/self driving capabilities...if:
* The vehicle was in an area with few or no other vehicles
* In low speed areas
* For very short rides, under 10 minutes
* While some are willing to try, most are not completely at ease with the concept.
* Less than 20% would definitely consider riding in an autonomous vehicle in heavily congested or high speed areas (65 mph+).
* Respondents said they would be most comfortable with autonomous/self-driving vehicles that they own or lease.
* There is less comfort with autonomous/self-driving buses, shuttles, taxis or ride sharing services (Uber,
* Autonomous vehicles are not yet considered a solution for those unable to drive.
* This is particularly true of those too young to drive - only 14% are very comfortable with sending younger (non-drivers) in an autonomous vehicle.
* Respondents consider it slightly more acceptable to have the physically disabled or the elderly travel in this manner.
* Over half are very concerned about the possibility of dangerous outcomes due to autonomous/self-driving vehicles such as:
* Computer system malfunctions, especially if they cause the vehicle to crash
* The potential for hacking, taking over the vehicle
* Sensors not operating optimally in certain weather conditions or at night
* Only about a third believe these dangerous outcomes are very likely to occur
* There are a number of potential benefits that make autonomous vehicles attractive, including the possibility of:
* Lower accident rates
* Lower insurance rates
* Being able to travel while drowsy * Reduced traffic congestion
* Demographics are best at explaining comfort with autonomous vehicles. Those most predisposed toward autonomous vehicles tend to be:
* Male
* Under the age of 40
* Have a college degree
* The amount of time an individual spends in a vehicle is also positively related to interest. However, those that are rarely passengers are LESS interested in trying an autonomous vehicle.
* Seeing an autonomous/self-driving vehicle operate first hand and/or being exposed to research demonstrating their safety will go a long way toward appeasing consumer concerns.
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